Carl Spaulding

EVP Strategy, @NCSolutions | Strategic Reinvention | Digital Media | Business Transformation

[Carl Spaulding @carl_spaulding]

@engineers_feed 40

[Carl Spaulding @carl_spaulding]

NCS’s Leslie Wood and Amy Crooks will present new findings on the role of ad frequency in campaigns at #ARFAxS on April 12. We hope to see you there! Register here: https://t.co/njxyPUckDu

[Carl Spaulding @carl_spaulding]

Machine learning makes it possible for @ncsolutions to empower #CPG brands with faster, more reliable insights. Listen to this podcast episode of the AI for Sales with Lance Brothers to hear them talk about how ML improves #adeffectiveness.
https://t.co/4cmlPKBV1L

[Carl Spaulding @carl_spaulding]

Last holiday in 2020, Americans spent 12% more on CPG products compared to holiday 2019. This year, 9 out of 10 consumers plan to do the same or more amount of cooking—so it looks like it’s going to be another big holiday for CPG! 🛒
https://t.co/uHi0kIXWyf
#CPG #HappyHolidays ❄️

[Carl Spaulding @carl_spaulding]

Nearly half (47%) of Americans enjoy holiday ads. Rising food costs and emptier grocery store shelves mean CPG brands will need to bring their A-game to score an invite to the table this holiday. https://t.co/fRpkFlXH8x
#CPGIndustry #HappyThanksgiving

[Carl Spaulding @carl_spaulding]

Confections brands—whatever your targeting strategy this holiday season, build your audience to align with your sales goals by using purchase-based targeting
https://t.co/rptd4jbuG6
#NationalChocolateDay 🍫

[Carl Spaulding @carl_spaulding]

Insightful 💡 #AWNewYork session this week from Lisa Kerins and the @pinterestbiz team. This downloadable version offers best practices on optimal frequency, targeting, and formats to drive ROAS https://t.co/u5DLUTVF5h
#MarketingEffectiveness #AdvertisingTips

[Carl Spaulding @carl_spaulding]

Clients can now work with NCS via Snowflake, thanks to Snowflake's Marketplace launch. Congrats and thank you to the @SnowflakeDB team for this collaboration 👏👏👏#AWNewYork #DataCollaboration @AdvertisingWeek

[Carl Spaulding @carl_spaulding]

.@TikTokBusiness great to see our collaboration get a feature in your #AWNewYork presentation today. Congrats on your #ROAS feats and I look forward to TikTok’s continued advertising innovation and our measurement together
@AdvertisingWeek #MediaMeasurement

[Carl Spaulding @carl_spaulding]

Good news—Sales Lift measurement is not just for digital media. It’s also possible to capture sales lift in your #AdvancedTV campaigns. Check out how in our e-book: https://t.co/EkaU3IPu3E #SalesLift #ROAS #Measurement #OTT #CTV #AdvancedTV

[Carl Spaulding @carl_spaulding]

We recently conducted a consumer survey on attitudes and behaviors around grooming & beauty products. Gen Y and Z rose to the top in both their planned purchase of this category and receptivity to advertising. https://t.co/gH4tyQC9yn #BeautyCare #BeautyIndustry #GenZ #Millennial

[Carl Spaulding @carl_spaulding]

4 consumer behavior trends here to stay, per @PepsiCo CEO. #3 on "home as a hub" is something we're seeing in the NCS data, too. While overall CPG spend in 2021 is not as high as it was in 2020, June CPG spending was 7% higher than June 2019 https://t.co/CAa8DE0wkt @CGTMagazine

[Carl Spaulding @carl_spaulding]

The race is on—and the winner is in the can! What team are you on? Personally I’m #TeamCocktail this summer. Check out what’s driving beverage category growth https://t.co/RJuQbNJwvM #HardSeltzer #ReadyToDrink #Cocktails

[Carl Spaulding @carl_spaulding]

We often talk about the importance of being “agile” and the ability to quickly pivot directions in our advertising campaigns. Learn from this leading #snack food brand that pivoted its way to a 19% incremental sales lift by optimizing using sales as a KPI. https://t.co/LkYOe8qFq9

[Carl Spaulding @carl_spaulding]

As #beauty & #grooming categories continue to grow over the next several months, these brands have an opportunity to recoup the lapsed buyers who haven’t purchased as much since the start of the pandemic through purchase-based segments. https://t.co/ccIsYgGRpj @Lance_Brothers_

[Carl Spaulding @carl_spaulding]

.@ncsolutions has been talking a lot of #privacy & #identity terms as we work with publishers & CPG brands in prep for 3P cookie deprecation. This article does a nice job of differentiating #deterministic vs #probabilistic identity data https://t.co/Pw0hzxun9b via @Digiday

[Carl Spaulding @carl_spaulding]

To win more business, many of our publishers have highlighted the branding success of their platform through an NCS meta study. Here are a few of the strategies they’ve recommended to advertisers based on an analysis of historical NCS Sales Effect results. https://t.co/pt9Aw4qVZU

[Carl Spaulding @carl_spaulding]

A slew of brands spanning CPG and other industries are revamping their #loyalty programs to unlock more value for consumers. #DTC relationships are more important than ever given retail's digital transformation and #privacy changes. https://t.co/rTjdlIL1fm via @adage

[Carl Spaulding @carl_spaulding]

Great example here of a CPG brand aligning its sales goals with its audience activation strategy. @PepsiCo did a great job of reaching new and lapsed buyers with precise purchase-based targeting. Thanks for the partnership @Roku https://t.co/FtbFmWwEWQ #PurchaseBasedTargeting

[Carl Spaulding @carl_spaulding]

Among the list of growing CPG categories this past April were outdoor essentials, up 22% YOY in April. Items like sunblock, insect repellent, and garden and grill products are all flying off the shelves as consumers gather outdoors. https://t.co/85Y6At9DU3 #CPGTrends #Outdoor