Cyrus SEO

Founder @ZyppySEO Ξ Subscribe at Ξ Follow for Tweets about SEO, AI, Brand Marketing, Google Ranking Signals, Higher Traffic

[Cyrus SEO @CyrusShepard]

How are companies optimizing for AI fan-out queries? Some marketers do a variation of this process:

1) Use a keyword you already rank for
2) Find common fan-out queries
3) Determine the most important fan-out topics
4) Optimize your page—or create new pages—for the fan-out queries
5) Measure the results

I couldn’t find a great step-by-step guide on how to optimize this process, so I wrote one...

[Cyrus SEO @CyrusShepard]

@Rohanjha2023 @suganthan @lilyraynyc @harpreetchatha_ Helpful! Thx

[Cyrus SEO @CyrusShepard]

@coldemailcats @ahrefs Correct. Directionally accurate, but ¯\_(ツ)_/¯

They talk about their benchmarks here: https://t.co/VxaPd7abPS

[Cyrus SEO @CyrusShepard]

Before folks get worked up about AI watermarking, important to note that Google doesn't seem to care all that much

In this @ahrefs study, nearly 1/2 of top-ranking URLs contained at least 20-50% AI text

The very TOP results had slightly less AI text, so consider that...

[Cyrus SEO @CyrusShepard]

@cyberandy Well said

[Cyrus SEO @CyrusShepard]

@szymonslowik @randfish @iPullRank @Hobo_Web @Olleck1 @dejanseo @KorayGubur @pedrodias @maxgeraci1 @thetafferboy @konsultantSEO @FrolovsGermans @seobythesea Excellent thread!

[Cyrus SEO @CyrusShepard]

@leighhanney @ahrefs fair point 😅

[Cyrus SEO @CyrusShepard]

@v_holiney @ahrefs It's an imperfect science, for sure

https://t.co/VxaPd7abPS

[Cyrus SEO @CyrusShepard]

@searchmartin Love this

[Aleyda Solis 🕊️ @aleyda]

📊 After just 3 days, the #SEOFOMO State of AI Search Optimization Survey has gotten 80 answers and we can already see some interesting insights, like the activities most often reported as delivering a meaningful positive impact on AI Search visibility:

* Expanding content to better cover relevant questions, topics and intents with 38 responses (48%)
* Restructuring content to make answers and information easier to retrieve with 34 (43%)
* Improving technical crawlability and accessibility for AI Search platforms with 32 (40%)
* Structured data follows with 21 responses (26%).

Note how the most impactful activities focus on making relevant information more comprehensive, easier to retrieve and technically accessible: strong search and content foundations that can support visibility across both traditional and AI Search.

If you haven't taken the poll yet, do it now and help us build an updated, community driven picture of how AI search is being approached across the industry, it will take less than 5 minutes and you’ll get the chance to participate in a big search giveaway, including:

* @Similarweb : One 6 months access to the all-in suite: Competitive Intel, SEO & AEO & Ads.
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* @Waikay_X : One 6 months access to the Small Teams plan.
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* More to come!

Take it here: https://t.co/ygF6IvVNB6

[Cyrus SEO @CyrusShepard]

@chris_diprose @ahrefs Sadly true

[Cyrus SEO @CyrusShepard]

@VarikVerilion @ahrefs Please improve your AI responses 🙏

[Cyrus SEO @CyrusShepard]

@DamirBilalov @ahrefs Interesting. Good to know you saw similar results.

[Cyrus SEO @CyrusShepard]

The internet is dripping with AI text - Google can't avoid it

AI text isn't what's holding you back - it's AI text with no added value, no first-party data, no human perspective, no effort, or creativity

THAT'S when your AI content strategy becomes a problem, before you even started

Full @ahrefs study is worth a read: https://t.co/PpR88sguld

[Cyrus SEO @CyrusShepard]

@melissa_u_ Mel! Good to hear from you. Hope you are well!

[Cyrus SEO @CyrusShepard]

I built an SEO app with Claude and FIRED my entire 3-person SEO team

Because after the Claude app started doing SEO, I could no longer afford to pay the team

[Cyrus SEO @CyrusShepard]

@essentialskill @nickvdh Yikes

[Cyrus SEO @CyrusShepard]

@mide_writes Cheers 😅

[Cyrus SEO @CyrusShepard]

@alex_marzetti Way too much

[Cyrus SEO @CyrusShepard]

@RayMartinezSEO That's good

[Cyrus SEO @CyrusShepard]

@uxdesignraj Excellent question. Not 100% sure, but I suspect they are simply using AI/maching learning to model predicted user click signals off of dwindling data