Dan Payne

Husband | Father x3 | Christian | Marketer | SEO

[Dan Payne @danpayne1]

#forthefaithful

[Dan Payne @danpayne1]

@DawgLifeIzzoYB I’ll shoot you a text. A member of enemy territory would love to call a peace treaty and grab beers!

[Dan Payne @danpayne1]

@AsiaOrangio Honestly don’t think this is talked about enough from a mktg strat perspective.

Sure, company x had great success via SEO, but they have a huge TAM and low ACV product.

If you’re targeting enterprise and trying to create a category, you’ll need to operate in different channels

[Dan Payne @danpayne1]

@heyblake Reddit?

[Dan Payne @danpayne1]

@JamesonCamp @landforce Where are you planning to run paid? And how are you thinking of structuring your targeting?

[Dan Payne @danpayne1]

@lesley_pizza @TheWebsiteFlip One final resource...here is a great thread on effective landing pages/value communication to achieve an objective: https://t.co/rKYJW4gLJ4

[Marketing Examples @GoodMarketingHQ]

THREAD: My step-by-step guide to writing landing pages

[Dan Payne @danpayne1]

@lesley_pizza @TheWebsiteFlip And in lots of cases, the best way to message your product comes exactly from your customers. Talk to them, understand the value they’re getting, and then use their language in your messaging.

[Dan Payne @danpayne1]

@lesley_pizza @TheWebsiteFlip 2nd what Mushfiq said! Also, @KateBour is a wonderful follow for best practices on how to understand your customers and why they buy. She just came out with a customer call cheat sheet as well that looks promising: https://t.co/wmldFgLAlG

[Dan Payne @danpayne1]

@Dmurr68 @ahrefs @HubSpot @marketo @Drift @segment @salesforce @outreach_io @chilipiper @LeanData Oh and @hotjar for website intelligence - heatmaps, user recording, site surveys, etc.

[Dan Payne @danpayne1]

@Dmurr68 @Grammarly @unbounce @SlackHQ @LiveRamp This is a great list! I’d also throw a shoutout to @CraftCMS for CMS consideration. Takes more work up front to set up and not as big of an infrastructure as Wordpress but totally customizable to your needs and super easy for non technical folks to work with once set up.

[Dan Payne @danpayne1]

@ryanogs Ha - yeah that’s fair. Point is that there’s not a direct cost per visitor like you see in the PPC space. Definitely recognize there is resource cost in producing content, link building, developing a brand, etc.

[Dan Payne @danpayne1]

@awilkinson This advice has been true for me.

Having kids has been the absolute greatest joy of my life.

[Dan Payne @danpayne1]

@Kevin_Indig That’s not to downplay that the circumstances could be and have been super difficult, most of which are outside of our control, but people can be amazing in their ability to respond/get creative/come together in tough times.

[Dan Payne @danpayne1]

@Kevin_Indig High level point is even in the midst of trying circumstances folks can still make it a great year with the right outlook and approach.

[Dan Payne @danpayne1]

@c_gro Thanks for sharing this. Agreed on it taking a lot of time to build something new. That’s why I like buy vs. build as far as side projects go. The approach you took with the Tiny House blog is a perfect example.

[Dan Payne @danpayne1]

@elisedopson @DylanSEO_ When you say you haven’t tried it as an official strategy, do you mean you haven’t tried it personally? Or just that you’ve done it once or twice and don’t have like a refined process around it?

[Dan Payne @danpayne1]

@DylanSEO_ I think @elisedopson has tried this approach with some success? Am I correct on that?

[Dan Payne @danpayne1]

@DylanSEO_ Have you ever tried posting as a journalist/publisher as a means of generating links (i.e., post a request for comment, someone responds, you mention them in your article, and they link to you)? I’ve heard case studies of folks doing this and curious your experience with it?