Last year, @Meta shared a blog post that outlined our vision for privacy-enhancing technologies. These are foundational technologies and techniques that we think are critical to the next era of personalized ads. Today, we are sharing our progress in this space. (1/4)
We also continue to make progress on our in-house solutions, such as Private Lift and Private Attribution, which leverage a privacy-enhancing technology called Multi-Party Computation. (3/4)
In the past year, we have made great strides collaborating with the industry. From the @IABTechLab and @wfamarketers to @w3c, we are partnering w/ a wide group of parties to develop interoperable solutions and a shared set of standards to support a free and open internet. (2/4)
Encouraging to see this long-term, collaborative approach to privacy-protective personalized advertising from Google. We look forward to continued work with them and the ecosystem on privacy-enhancing tech through industry groups. https://t.co/qy6c4Q7tB5
Excited to partner with @Mozilla to propose a new privacy-preserving standard for ad measurement – Interoperable Private Attribution, discussed at this week’s @W3C. Read more about @btsavage’s conversation with @JamesHercher in @adexchanger: https://t.co/gDfJ5Im49Q
@cpokane@mikezaneis@Facebook@Google Thanks @cpokane. I’m excited by the new role because it’s focused on getting FB more involved with the ecosystem to solve shared challenges. The industry needs that right now, IMO... Please stay tuned and stay in touch!
@shails Thank you, @shails — really appreciate the kind words! You’ve been a terrific partner during the whole wild ride of Tech Lab. Couldn’t have done it without you.
Telling the story of what @IABTechLab is doing -- and why -- to create a sustainable future for advertising addressability with privacy and accountability: https://t.co/59B6Wu7Xzg (Thanks to @kickstand, @alextcone, @bjd326, and many others!)
My colleagues @IABTechLab and I took today's @GoogleAds blog post + @dbuchheim's interview with Google Ads product leaders today at #IABALM and made an explainer. https://t.co/BkAspJiCgJ
.@IABTechLab, in partnership with #PRAM, has developed several tech specs & best practices for #addressability, #accountability & #privacy. View the new portfolio of standards just released for public comment: https://t.co/vTq8bsVpGq and learn more about it today at #IABALM!