Dennis Buchheim

Data science and ecosystem engagement for advertising and business products at Meta. Opinions are my own.

[Dennis Buchheim @dbuchheim]

@lukeambrosetti @Snowflake @RamaswmySridhar @erinfox ;) You can try! But not exactly my favorite platform.

[Dennis Buchheim @dbuchheim]

@shails @IABTechLab @CunninghamST @alannaaroazzi @anthonykatsur So, so well deserved. Thank you for everything you’ve contributed to Tech Lab and the industry. You’re one of a kind!

[Dennis Buchheim @dbuchheim]

We look forward to continuing to collaborate with our partners on both industry solutions and our own products. https://t.co/iFpuPanblU (4/4)

[Dennis Buchheim @dbuchheim]

Last year, @Meta shared a blog post that outlined our vision for privacy-enhancing technologies. These are foundational technologies and techniques that we think are critical to the next era of personalized ads. Today, we are sharing our progress in this space. (1/4)

[Dennis Buchheim @dbuchheim]

We also continue to make progress on our in-house solutions, such as Private Lift and Private Attribution, which leverage a privacy-enhancing technology called Multi-Party Computation. (3/4)

[Dennis Buchheim @dbuchheim]

In the past year, we have made great strides collaborating with the industry. From the @IABTechLab and @wfamarketers to @w3c, we are partnering w/ a wide group of parties to develop interoperable solutions and a shared set of standards to support a free and open internet. (2/4)

[Dennis Buchheim @dbuchheim]

@tkawaja @anthonykatsur @IABTechLab For the record @tkawaja I only said “MPC”… The “S” is implied but important ;)

[Dennis Buchheim @dbuchheim]

@anthonykatsur @Meta @IABTechLab Thank you for hosting a great event @IABTechLab !

[Dennis Buchheim @dbuchheim]

@alextcone Sorry I wasn’t in town to treat you. Enjoy the biscuits…and the summer weather!

[Dennis Buchheim @dbuchheim]

@alextcone There aren’t enough likes for this. So glad we could get together, and so thankful we’ve stayed in touch!

[Dennis Buchheim @dbuchheim]

Encouraging to see this long-term, collaborative approach to privacy-protective personalized advertising from Google. We look forward to continued work with them and the ecosystem on privacy-enhancing tech through industry groups. https://t.co/qy6c4Q7tB5

[Graham Mudd @grahammudd]

Excited to partner with @Mozilla to propose a new privacy-preserving standard for ad measurement – Interoperable Private Attribution, discussed at this week’s @W3C. Read more about @btsavage’s conversation with @JamesHercher in @adexchanger: https://t.co/gDfJ5Im49Q

[Dennis Buchheim @dbuchheim]

@cpokane @mikezaneis @Facebook @Google Thanks @cpokane. I’m excited by the new role because it’s focused on getting FB more involved with the ecosystem to solve shared challenges. The industry needs that right now, IMO... Please stay tuned and stay in touch!

[Dennis Buchheim @dbuchheim]

@shails Thank you, @shails — really appreciate the kind words! You’ve been a terrific partner during the whole wild ride of Tech Lab. Couldn’t have done it without you.

[Dennis Buchheim @dbuchheim]

@amitshetty Thank you, @amitshetty! It’s been terrific working with you. Looking forward to more great things to come for you and Tech Lab.

[Dennis Buchheim @dbuchheim]

Telling the story of what @IABTechLab is doing -- and why -- to create a sustainable future for advertising addressability with privacy and accountability: https://t.co/59B6Wu7Xzg (Thanks to @kickstand, @alextcone, @bjd326, and many others!)

[Alex Cone @alextcone]

My colleagues @IABTechLab and I took today's @GoogleAds blog post + @dbuchheim's interview with Google Ads product leaders today at #IABALM and made an explainer. https://t.co/BkAspJiCgJ

[Dennis Buchheim @dbuchheim]

Great summary of today's @IABTechLab #PRAM releases for #addressability, #privacy, and #accountability.
https://t.co/LI3ZJfrg6w

[Dennis Buchheim @dbuchheim]

1 day, 4 releases, 1 major step towards #addressability with greater #privacy and #accountability...and countless people to thank. @IABTechLab #PRAM

[IAB Tech Lab @IABTechLab]

.@IABTechLab, in partnership with #PRAM, has developed several tech specs & best practices for #addressability, #accountability & #privacy. View the new portfolio of standards just released for public comment: https://t.co/vTq8bsVpGq and learn more about it today at #IABALM!

[Dennis Buchheim @dbuchheim]

No pressure! ;) Really looking forward to a good, timely conversation...

[Alex Cone @alextcone]

I’m hopeful @dbuchheim can get answers to several of the questions the 3/3 blog left many advertisers and publishers asking.