Ben

Ad Tech / MarTech @awscloud. Irrational Philly sports fan living in Greenpoint, Brooklyn. All opinions are my own.

[Ben @bjd326]

https://t.co/YlKxX5oWEw

[Ben @bjd326]

@airgups23 @anthonykatsur @lynneluvah @MediaTrustGavin @Scrilla100 @Myles_Younger @AdMonsters @rbeeler @UofDigital @IABTechLab @airgups23 Sweet - I’m your guy at Tech Lab. DM details?

[Ben @bjd326]

If you enjoy listening to smart people talk about important things, you wont want to miss IAB Tech Lab's summit on June 9 in NYC. Linda Gridley and Scott Galloway are bookending an all-star lineup of influential product, policy, and engineering leaders. C…https://t.co/Ab2zYxRuhz

[Anthony Katsur @anthonykatsur]

.@IABTechLab is honored to host @profgalloway as the closing keynote to Tech Lab Summit! Join us for a discussion on the future of CTV, retail media networks, winners & losers in the future Internet economy & the impact on consumers. June 9. Register now! https://t.co/qbXScFiTyo

[Paul Bannister @pbannist]

I cannot agree more with what @slayser8 has to say in her awesome article on Seller Defined Audiences. In my opinion, SDA has the potential to be the most important new standard for digital advertising to get past device IDs and tracking and violations of user privacy. 1/

[IAB Tech Lab @IABTechLab]

The future of the internet can be more #privacy safe & better for #publishers if we build it around solutions that reward the content creators, like Seller-Defined Audiences #SDA. Learn More Here: https://t.co/GpQbxE9cVI

[IAB Tech Lab @IABTechLab]

More from @IAB #ALM2022: "When I look at all the solutions available and ones that will stand the test of time... I'd call out @IABTechLab’s Seller Defined Audiences" - Stephanie Layser, Vice President, #Data, #Identity and Ad Tech Products and Platforms, @NewsCorp

[Alex Cone @alextcone]

I’m hiring. I seek a battle-tested product manager from the digital ads industry who has a track record in privacy and identity. This person will make a lasting impact for good. I’ll post the job description shortly. Help me
spread the word or send me a DM if this is you.

[Alex Cone @alextcone]

My colleagues @IABTechLab and I took today's @GoogleAds blog post + @dbuchheim's interview with Google Ads product leaders today at #IABALM and made an explainer. https://t.co/BkAspJiCgJ

[Jordan Mitchell @kickstand]

Finally, some clarity from Google at https://t.co/OUzYSoS9Xd
Google Ads’ data collection practices will eschew open web user tracking, go all in on Chrome Privacy Sandbox tech and first-party data. 1/4

[Jordan Mitchell @kickstand]

After much working group collaboration, and 1 year into #ProjectRearc, the @IABTechLab releases 4 initial standards to the industry (for comment) that focus on addressability, user privacy, and industry accountability. https://t.co/KWzUcbuy9r

[Jordan Mitchell @kickstand]

More good reporting on our releases from @Adweek:
"The Tech Lab today has released four new specs that aim to bring more accountability and standardization to the drastically changing online identity and ad targeting practices."
https://t.co/7smbdqY2Hx

[Ben @bjd326]

👋🏼

[Andrew Yang🧢⬆️🇺🇸 @AndrewYang]

Bernie Sanders is a fucking hero. Let’s come together and beat this guy.

[Jordan Mitchell @kickstand]

Blog post to clarify our #ProjectRearc proposal from @IABTechLab this week at #IABALM. What we're proposing, what we're doing, what we're not doing, next steps, etc. https://t.co/pP8zRj8kX6

[Ari Paparo @aripap]

Here’s what the IAB is talking about. A framework for using encrypted, voluntarily provided, email for ad targeting. Framework, not “universal” ID. Countdown to anti ad zealous and their paid spokesmen telling us why we are evil or clueless...

[Jordan Mitchell @kickstand]

Direct publisher deployments of the #DigiTrust standardized ID service, via #PreBidJS, increased nearly 20x from June 2019 to Oct 2019. @IABTechLab @TheDigiTrust @prebidjs #TechLabFOMO

[Jordan Mitchell @kickstand]

"Whilst companies that rely on the third-party cookie .. will undoubtedly struggle, there is a huge opportunity for the industry to work together to create new technologies for the benefit of users, publishers and ad tech." Well said!! #TrackLash
https://t.co/FE0Gk3tH4j

[SHaiLLEY (he/his highness) @shails]

Transparency depth?Transparency height?#Blockchain #workinggroup discussed how blockchain brings supply chain transparency.Trifecta of registry, shared ledger, & crypto helps enforce rules,identity, receipts,unified reporting&billing. #techlabfomo #adtech join @IABTechLab 4 more

[Sam Tingleff @samtingleff]

happy to see that app-ads.txt is taking off! there's now over 9,000 apps across Google Play and iOS app stores including @pandora, @soundcloud, @gameloft, and #MicrosoftCasualGames! is your app inventory protected? #techlabfomo