Emily Huck

Growth @ flipsidecrypto | Thoughts are my own

[Flipside 📈🤖 @flipsidecrypto]

We shipped reports. Easiest way to explain it is to show it.

This one digs into the Uniswap lawsuit dismissal. We pulled the UNI price chart, then asked the report: "Was DEX volume also affected?"

The agent finds the right tables, pulls the schema, runs queries on-chain. Real time. Average swap size more than doubled.

Each answer opens the next question. The report keeps building.

[Emily Huck @emilyferons]

The ability to ask the data questions directly>>>

[Flipside 📈🤖 @flipsidecrypto]

Dashboards show you data.
Reports tell you what the data means.

We just launched Flipside Reports. 🧵

[Flipside 📈🤖 @flipsidecrypto]

"I knew it would take me days to put together that stuff."

Days. For P&L projections. Bull case, bear case, 20-week forecasts.

Rob and the team at @LaminatedLabs validate on Monad. Four engineers. Ex-Coinbase. Ex-Bison Trails.

Keeping nodes online? Easy.

Rigorous financial modeling for a four-person team? That's where time disappears.

[Flipside 📈🤖 @flipsidecrypto]

Most teams drown in blockchain data.

Some build boats. They call them dashboards.

A few learn to read the water.

8 years. Watching. Learning.

Today we ship what we found.

It's not a boat.

[Emily Huck @emilyferons]

Still gives me goosebumps

[Nick Perkins @NickyPerks]

The time Nick Saban pulled off the greatest surprise onside kick in the National Championship vs Clemson

[Wrapped @wrappedxyz]

🎤 Live now at Multichain Day: Multichain Infra: Performance, Coordination, and Interop!

🔴 Watch live: https://t.co/4rZgo3ZaMQ

[Emily Huck @emilyferons]

First mod lfg

[Flipside 📈🤖 @flipsidecrypto]

Join us for a panel discussion on Multichain Infra: Performance, Coordination, and Interop.

We’ll be in good company as we discuss how folks can leverage Flipside AI to grow and accurately reach their most important users.

[Flipside 📈🤖 @flipsidecrypto]

There is no second best.

[Flipside 📈🤖 @flipsidecrypto]

🎯 Introducing the Wallet Targeting Agent for @spindl_xyz

Who are your most valuable users? Which wallets should you target for your next campaign?

These questions no longer require weeks of analysis. Wallet targeting is now ridiculously simple.

https://t.co/ePoJkOoBuE
↓

[Emily Huck @emilyferons]

@jpurd17 @flipsidecrypto Great to work with you Jack! Enjoy the reset!

[Nick Perkins @NickyPerks]

I’ve watched this no less than 1000 times

The interception, the pop from the crowd, crossing the goal line as time expired in the half

Everything is just perfect

[Flipside 📈🤖 @flipsidecrypto]

AI is making onchain intelligence actually actionable (not just pretty charts)

We're stoked to be building helpful tools for crypto users 🤝

And shout/out Hack Seasons community for some of the best AI convos at Token this year! @mpost_io

[Hunter Johnson @BurnerLJohnson]

I have watched this approximately a thousand times

[steven @egyptian_neenan]

I hope we all recognize that late night tv hosts are being held to a higher standard than our elected leaders and the current regime

[Flipside 📈🤖 @flipsidecrypto]

Introducing the FlipsideAI Vibeanalyzoor Challenge 📊🤖

Earn rewards by uncovering blockchain insights with AI!
No SQL, no data skills required.

Just bring your curiosity 🤔

💰 Prize pool: $1000 USDC
👉 10 winners, $100 each

Full details: https://t.co/7a0VzMJH3Z

[Emily Huck @emilyferons]

RT @flipsidecrypto: Solid and timely breakdown of the @nemoprotocol exploit by @EdCriptoFi 🧵

Bridge security is critical to cross-chain d…

[Emily Huck @emilyferons]

RT @jpurd17: 5 years ago I was one of the first users of @Dune

As an analyst it was game changer learning SQL and accessing the entirety o…

[Flipside 📈🤖 @flipsidecrypto]

1/3 @Somnia_Network mainnet is live! The fastest EVM blockchain (1M+ TPS) with real games, AI apps, and DeFi protocols already running.

And now you can chat with ALL this data through FlipsideAI -no technical skills required.

[Kruys Collins @Kruys_Collins]

I used to be a hardcore @flipsidecrypto onchain analyst, remember?

“Then what happened?”

Well, Flipside shifted gears.

They transited into Flipside AI, a platform that now makes querying onchain data ridiculously easy and accessible.

While I went on to upskill into a full-stack data engineer,

I’ve recently circled back to check out this new version of Flipside.

And honestly? It’s mind-blowing.

Instead of spending days pulling data, I can now ask questions conversationally and get structured answers instantly; complete with analysis and even strategy insights.

So, naturally, I decided to test it out.

What I Explored

I wanted to understand how new vs. existing active addresses compare between two popular DEXs:

@Uniswap on Ethereum vs. @SushiSwap on @0xPolygon , over the last 90 days (excluding exchange wallets).

In simple terms:

→ How many new traders are joining these platforms?

→ How many existing traders are sticking around?

→ And what does that say about Polygon’s SushiSwap compared to Ethereum’s Uniswap?

What I Found

1. @0xPolygon Wins on Fresh User Growth

Over the last 90 days, SushiSwap on Polygon attracted 68% new traders, the exact same rate as Uniswap on Ethereum.

→ But SushiSwap’s new-to-existing ratio is 2.1, meaning for every existing trader, it brought in two new ones.

→ Uniswap’s ratio was 1.7 showing that @0xPolygon is still slightly better at onboarding fresh users into the DeFi space.

It may not be as massive as Ethereum, but it’s growing at an impressive clip.

2. Retention: The Work-in-Progress

→ Only 39% of Polygon’s new SushiSwap traders returned for more trades.

→ By comparison, Uniswap held onto over 53% of its new users.

Polygon is excellent at attracting new wallets, but fewer of those wallets stick around. The challenge (and opportunity) lies in boosting retention.

3. The Transaction Story
On Polygon, trades are small but frequent.

→ New traders: avg. $9 per swap
→ Existing traders: avg. $28 per swap

And existing users are 6x more valuable in total volume than new ones.

On Ethereum, trades are 200x larger in dollar terms.

But that’s exactly the point: Polygon’s low costs make it accessible for frequent, low-cost participation of everyday DeFi users, not just whales.

4. Something else showed up on radar, you can call it the Tuesday effect,

@SushiSwap on @0xPolygon sees clear weekly peaks on Tuesdays; almost double the weekend activity.

Its single biggest surge was on July 16, 2025 (a Tuesday) with nearly 2,800 new users in one day.

Polygon’s activity looks like it follows a rhythm.

If platforms lean into that, they can time incentives, campaigns, or product launches to match user behavior.

The Bigger Picture

Both platforms are healthy and growing; but in very different ways.

→ Ethereum/Uniswap = scale, high-value trades, stronger retention.

→ Polygon/SushiSwap = accessibility, new user onboarding, high frequency.

So if you’re thinking about where growth could come from next, Polygon’s SushiSwap shows an exciting edge:

it might not have Uniswap’s size, but it’s clearly pulling in fresh blood and keeping them active, just at a smaller scale.

It’s where new traders are testing the waters, experimenting with low-cost swaps, and building habits that could bring the next wave of DeFi adoption.

And with @flipsidecrypto, getting these insights no longer requires days of SQL grinding.

The story of Polygon’s growth is right there;

Clean, Clear, and just a question away.

Would you try it out??
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