Quick copywriting tip:
Shocking statistics generate a ton of interest, and they're perfect for Facebook ads headlines, email subject lines, and more.
Try using one in your next piece of copy.
There's no need to try so hard when writing copy.
We've seen ads with simple copy work.
What do I mean by that?
Copy with a pain-based hook, 2-3 benefits, a CTA, and a whole bunch of emojis.
Try it and see if it works for you!
If you're using FB ads:
What you want the most is consistent results.
But truth be told, you'll never be able to achieve that (as much as you want to) for ALL your clients.
No matter how good you are.
Because some factors just aren't in your control.
But keep going.
In business, we often reach states of 'limbo'. Everything just feels like it's stuck We become irritated in this state because we must stay patient & let things unfold. When I go into these states, my mother tells me to "let it cook in the oven, it's not ready". Remember this
How rookies write copy:
- Take a product
- Break it into features
- Sell the features
How professionals write copy:
- Take a problem
- Break it into pain points
- Sell the product as a painkiller
Have you ever just stopped and said, “wow I prayed for this, I worked for this and now I’m here?”
I hope this reminds you if you haven’t done it in a while.
When ad performance goes south, most people will...
Blame the media buyer, when the real problem could be
The creative/website
If those aren't the problem, the real problem could be
The channel.
If the channel isn't the problem, the real problem could be
The product. 😅
My overnight success:
• Fired from seven jobs
• Overcame drug addiction
• Flew 3,000,000 flight miles
• Posted 12,000 videos online
• Cold Called 10,000 businesses
• Walked 100,000 apartment units
• Turned down by book publishers
• Sent out over 400,000,000 emails