Hasan Taleb

I like to document stuff. And I also make viral content.
Building @techexplain1 with @fdotinc

[Hasan Taleb @hasandocs]

Hi my name is Hasan

For the last year I’ve been quietly building a media brand with @fdotinc

We went from 0 to 1.3 million followers and generated almost 300M views in the consumer tech niche

Here’s how I did it:

It started as a tiktok account where I would ask founders at Finc questions about how tech worked. It started to pop off early, so I doubled down on the format.

The page started to grow slowly, and we hit 10k followers in a few months. Then I got a mega viral hit: engineer explains MacBook charging.

Overnight we gained 100k followers and did 40M views on one vid. It was clear the format was cracked, but I wanted to figure out how to turn a format into a real media brand.

As I continued to interview engineers, it became clear there was no brand recognition happening. People would see a new face explaining every time and never remember who made the video.

I tried testing monetization early but ran into an issue: sponsors wouldn’t pay for a random engineer talking about their product.

That’s when the idea came to mind to switch the channel to one face.
I had filmed @eptmpa a few times and it was clear he had a great on-camera personality. He agreed to be the host.

But he didn’t have the time to research and script every single video. So I reverse engineered what worked about the interview format.

The process went something like: Find viral topic > research and synthesize into a script > run it by Eric to make sure it was accurate > shoot script with Eric.

The first month with Eric as host, we did 55M views across 12 videos. It was clear that one face was more effective. In hindsight that should have been more obvious earlier.

Month 2 with Eric we did 50M views and gained almost 400k followers. Traffic was insane. The brand started to take shape.

Finally, we started to get brand inbound: Microsoft, Plaud, Cursor, BMW, and more. In the last month that we’ve been testing monetization we’ve secured more than 50k in sponsorships.

It feels like the media brand aspect has been solved, but there is still so much more that can be done with this channel.
I’ve mainly growth hacked the whole thing myself, and it’s time to find a team that can take this thing to new heights.

If you have experience in tech media or are even just interested in figuring out a way to be involved, hit me up!

[Hasan Taleb @hasandocs]

This is likely 90% bot views and follows. Real people AKA a high value target audience doesn't watch slop.

[Olivia Moore @omooretweets]

I made an AI influencer who got 1,200 followers and 1M views in a week - on less than $200.

My stack:

- Image gen/editing: @ChatGPT
- Script / prompts: @ChatGPT
- Sound effects: @ElevenLabs
- Talking videos: @MiniMax_AI
- Action videos: @imagine
- Video gen: @krea_ai + @fal

[Hasan Taleb @hasandocs]

I have 300 million views worth of viral short form content data in the form of topics, sources, scripts, analytics, etc. I'm trying to synthesize it all into a central brain using Obsidian. Does anyone have any experience or tips on how to do this effectively?

[Hasan Taleb @hasandocs]

@danielbelfort @zachdive Love it

[Hasan Taleb @hasandocs]

A common mistake I see founders make when marketing their product to consumers is trying too hard to think of original content ideas.

In the beginning just steal good ideas viciously. Keep copying until something works and then iterate.

Which means you have to download TikTok and scroll for hours.

[Hasan Taleb @hasandocs]

@danielbelfort The creative act by Rick Rubin. I highly recommend

[Hasan Taleb @hasandocs]

Next time you get too scared to post a TikTok, read this:

[Hasan Taleb @hasandocs]

@UseFastlane Just because you can mass produce slop content doesn't mean it's good or effective. Show the average performance per post I dare u

[Hasan Taleb @hasandocs]

@robotsailor @fdotinc Come back to SF

[Hasan Taleb @hasandocs]

Hi my name is Hasan

For the last year I’ve been quietly building a media brand with @fdotinc

We went from 0 to 1.3 million followers and generated almost 300M views in the consumer tech niche

Here’s how I did it:

It started as a tiktok account where I would ask founders at Finc questions about how tech worked. It started to pop off early, so I doubled down on the format.

The page started to grow slowly, and we hit 10k followers in a few months. Then I got a mega viral hit: engineer explains MacBook charging.

Overnight we gained 100k followers and did 40M views on one vid. It was clear the format was cracked, but I wanted to figure out how to turn a format into a real media brand.

As I continued to interview engineers, it became clear there was no brand recognition happening. People would see a new face explaining every time and never remember who made the video.

I tried testing monetization early but ran into an issue: sponsors wouldn’t pay for a random engineer talking about their product.

That’s when the idea came to mind to switch the channel to one face.
I had filmed @eptmpa a few times and it was clear he had a great on-camera personality. He agreed to be the host.

But he didn’t have the time to research and script every single video. So I reverse engineered what worked about the interview format.

The process went something like: Find viral topic > research and synthesize into a script > run it by Eric to make sure it was accurate > shoot script with Eric.

The first month with Eric as host, we did 55M views across 12 videos. It was clear that one face was more effective. In hindsight that should have been more obvious earlier.

Month 2 with Eric we did 50M views and gained almost 400k followers. Traffic was insane. The brand started to take shape.

Finally, we started to get brand inbound: Microsoft, Plaud, Cursor, BMW, and more. In the last month that we’ve been testing monetization we’ve secured more than 50k in sponsorships.

It feels like the media brand aspect has been solved, but there is still so much more that can be done with this channel.
I’ve mainly growth hacked the whole thing myself, and it’s time to find a team that can take this thing to new heights.

If you have experience in tech media or are even just interested in figuring out a way to be involved, hit me up!

[Hasan Taleb @hasandocs]

@robj3d3 @fdotinc Haha I actually remember you broke down a TikTok I made when I was working with Farza on tidbit!

[Hasan Taleb @hasandocs]

@helvetica24pt @fdotinc 🤣

[Hasan Taleb @hasandocs]

@robcgiani Gonna DM you

[Hasan Taleb @hasandocs]

@ky__zo @fdotinc @FurqanR 😭

[Hasan Taleb @hasandocs]

@i2cjak @fdotinc I am intrigued. We should chat

[Hasan Taleb @hasandocs]

@TsT3v0 @fdotinc Lmao

[Hasan Taleb @hasandocs]

@TheLighthouse @fdotinc Thank you bro!

[Hasan Taleb @hasandocs]

@danielbelfort @fdotinc Appreciate you man!

[Hasan Taleb @hasandocs]

@Soulharrison67 @fdotinc Thank you!

[Hasan Taleb @hasandocs]

@ky__zo @FarzaTV Love you man. Was so fun making viral vids together

[Hasan Taleb @hasandocs]

@bnemehh Thanks for blessing my intro to X