Top Tweets for #PrebidSummit
There are still a lot of unknowns for how the programmatic advertising market will function following the removal of third-party cookies from Google’s Chrome browser next year, if the conversations at the #PrebidSummit were any indication. https://t.co/lcio8B1WfU
Earlier this week at #PrebidSummit, our own Catherine Patterson sat down with @Audigent, @AWSCloud, @OpenX, and @PubMatic to discuss identity, how the programmatic ecosystem will evolve, and remaining on the right side of privacy in all media ecosystems.
Following up yesterday's #prebidsummit, here's my TLDR highlights. LMK what I missed (or you loved/hated)!
https://t.co/GfADOT59cM
Privacy Sandbox’s very own Danny Rojas on stage today at #prebidsummit talking first-party data activation in media buys for developers using Protected Audience.
Cookie loss for retargwing will be hard, but replacing cookie functionality for measurement and attribution will be very difficult. Everything will be modeled. Paul Ryan of @OpenX #prebidsummit
"No, absolutely not" -Garrett McGrath and Mike Racic when asked if the industry is ready for #PrivacySandboxamd 3Pcookie removal. #prebidsummit
Automation Panel:
"People do process bc itwas tradition, but when companies change w/turnover or strategy, it is important to always re-ask "why." Before you double down on automating a process, ask if you should even being that process at all". 🙌-Stephen Mummey #prebidsummit
Two big questions for the Identity panep at #prebidsummit with very interesting answers
1) how is Prebid thinking about bid decoration/enrichment
2) what does Prebid think of Privacy Sandbox
Bill Simmons leads Buy side panel - ‘pub priority should be focused on authentication’. #prebidsummit
here we go! Inaugural Prebid Summit. This open source code runs on nearly every ad supported website, and helps publishers create a fair, open and common marketplace of advertising. #prebidsummit
T-minus 5 days! Looking forward to discussing how Prebid is shaping the future of audio with Mina Naguib, Alexander Savelyev, Alex Krassel, Barry Frey and more next week. Will we see you there?
#prebidsummit #event #thecountdownison
I have been asking for a Prebid T-shirt since 2015 and I had to ask a question I already knew the answer at the #prebidsummit to finally get this glorious piece of swag. I literally can’t wait to wear this.
My favorite part about being on panels is when I look around the crowd and pretend I recognize a single person.
#prebidsummit
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