Jayden

Former Growth Strategist @CommnThreadco Growth Mentor @dailymentorco

[Jayden @jayden_dummett]

Why your AOV doesn’t necessarily matter…

Thread below 🧵

[Jayden @jayden_dummett]

Can’t get around this error and it’s happening in multiple accounts… any ideas?

[Jayden @jayden_dummett]

@AaronOrendorff Wouldn’t miss it!

[Aaron Orendorff @AaronOrendorff]

LET’S SMASH 2026

Online Dec 16 from 1–4pm ET

Over 25 DTC executives.

Four keynotes. Three live training sessions … (1) leadership, (2) marketing, and (3) finance.

Plus, 10 lightning panelists.

- 5 min each
- All action
- One strategy

The most stacked lineup of the year ↓

- @seanfrank, CEO of Ridge
- @JasonPanzer, HexClad
- @mikebeckhamsm, Simple Modern
- @mbertulli, Pela Case x Lomi
- @couuor, CMO at Ridge
- @connorrolain, HexClad
- @codyplof, Jones Road Beauty
- @MehtabKarta, Karta Ventures
- @ChereneAubert, ILIA Beauty
- Emma Nelson, MUD\WTR
- Jeff Hannam, CFO Simple Modern
- Kristin Swarek, COO Caden Lane
- Lauren Festante, SVP Momentous
- Sean Riley, DUDE Wipes
- @KimGChappell, Bobbie Baby
- @Packerj16, GOAT Foods
- @itskrystalewis, CAKES body
- @DerekLauermann, Grüns
- @thedanielokon, Flewd
- @summerdonbell, D’on Cosmetics
- Zack Helminiak, Nomadix
- Dor Brecher, MAËLYS
- @sharoonthomas, @fulfilio
- @realamitrg, @richpanel
- @itsaliciagan, @aftersell
- @mikemanheimer, @PostscriptIO
- @stuartchaney, @RivoCommerce
- @krishnapoda, @SarasAnalytics
- @oliviaakory, @HausAnalytics
- @michael_true_, @prescientai

Do. Not. Miss. It.

https://t.co/O4QN7AHXep

[Jayden @jayden_dummett]

@andrewjfaris You do good work preaching the good word of bid controls to the people.

[Jayden @jayden_dummett]

@binghott Soooo true. Every time I’m on a call with a client I saw click the column and they click the arrow haha

[Jayden @jayden_dummett]

@thedanielokon Welcome to the club. Starting to lean more bid caps these days 👀

[Jayden @jayden_dummett]

@TaylorHoliday I would build my forecast around scenario number two. It’s a safe bet with still forecasting lots of growth with only upside on margin creation.

[Jayden @jayden_dummett]

@TaylorHoliday 3. Minor growth while continuing to increase operating margin.

Then plan to aim for somewhere between 1-2.

3 is what you plan for from a cash perspective but targeting 1-2.

[Jayden @jayden_dummett]

@TaylorHoliday 3 scenarios.

1. AI does 100% of what you think it can do. Expected growth % with same staff you have currently. Forecast whatever that results in operating margin creation.

2. Expected growth with current operating margin and any margin creation you can do is a plus.

[Jayden @jayden_dummett]

@ConnerFleming13 @itskcholiday I’m here for it!

[Jayden @jayden_dummett]

Looking to build a list of designers and video editors for our community of 500+ people.

If you are a designer or know a designer who is looking for work and has experience working with Ecom/Facebook ads drop your @ below 👇

[Jayden @jayden_dummett]

Had the honor of working closely with this wizard while I was at ctc. Definitely worth a listen and follow closely to watch him and the brands he works on go to the moon 🚀

[Taylor Holiday @TaylorHoliday]

If you are a 7 figure ecommerce brand owner this thread is for you.

It’s time for you to meet the wizard 🧙

The one that has helped me create the highest value agency offering available in the market today.

Spots are still limited so you’re gonna want to read this thread…

[Jayden @jayden_dummett]

@zackhakimm Yes

[Fan Bi (buy/ advise $5-50M brands in special sits) @lifeofbi]

In 2024, a 7-figure eCommerce business seems more like a liability than an asset.

[Jayden @jayden_dummett]

@Cody_Wittick @rtwalsh27

[Jayden @jayden_dummett]

“What do you want to do for work?”

In my opinion this is framed the wrong way.

I think the question should be “What can you do for work that allow you to do what you want with your life?”

Work to live your life.

[Jayden @jayden_dummett]

Never understood the people that wear blazers to basketball games

[Jayden @jayden_dummett]

Biggest wars that will never end in DTC.

Cost caps vs. lowest cost

Google vs. Microsoft

Slack vs. anything else

In platform vs. 1st party attribution

[Jayden @jayden_dummett]

Being on brand is probably hurting your ad performance.