Jon Bishop

Early-stage B2B SaaS, Dev Tool, and AI growth

Past: Head of growth marketing for @periscopedata (acq’d), @heap (acq’d), @joinhomebase, and others.

[Jon Bishop @jonbishop]

@shiraeis @gracieabrams Great voice! Any beginner guides you'd recommend?

[Jon Bishop @jonbishop]

@therealishmatt Amazing! What tools are you using for the launch/marketing that follows?

[Jon Bishop @jonbishop]

I wonder if any of the resistance would disappear if the product is marketed as a personal productivity product (their choice) vs. something their employer runs with access to the data.

I use an app to track app usage across my computer, which has helped me in several ways, but my attitude would change a lot if it was something I had to use with an employer.

I'm building a repo growth analytics product and have come across several tools like https://t.co/uGgSw37CKx, though, so I wonder if it's more an issue with anything installed locally.

[Jon Bishop @jonbishop]

@vig_xyz Great post!

[Jon Bishop @jonbishop]

@rywalker @AlexReibman @moltbook Yeah, it's a marketing campaign

[Jon Bishop @jonbishop]

@mickeyxfriedman Very eloquent, maybe a second career as a dating coach?

[Jon Bishop @jonbishop]

Marketing a dev tool product?

It’s 2026 and Product-Led Growth is more important than ever for dev tools.

AI and other trends are leading to big changes, which is why I just published this great guest post from @draftdev on how PLG is evolving:
https://t.co/iat3lLgW76

[Jon Bishop @jonbishop]

Is impressions the overall goal?

Someone asked about how I was building a different account and these are some of my learnings in case they're helpful:

- Post in communities because they give you a built-in audience. I’ve been making a couple of posts here and there to post communities and I'm going to ramp it up.
- Reply guy is one of the most tried and true early methods and it can be easy (though mind-numbing)
- Pay attention to your ratios (posts/replies to profile visit to new follower or website visit) and plan the input accordingly.
- I’m trying to put in 50-100 tweets a day and I pretty quickly hit a bottle neck with finding good tweets to reply to, so you’ll want to build lists of people (and keep building them as you go along) to make it easy and to make sure you’re building a quality audience.
- Get use to tweeting a lot, tweeting as soon as you have an idea (though scheduling is fine), and just getting pretty much any kind of thought out there (if it’s a personal account). It takes a lot of work at first to understand what works.
- Setting aside an hour or two and batching the tweets is really helpful, especially because it can take me 10-15 mins to hit rapid reply mode.
- Next I plan to post a lot more to communities, work in more complex posts, incorporate image memes, and build out my lists of people to reply to.

[Jon Bishop @jonbishop]

@colecallinan @Pavel_Asparagus @mprkhrst 😂 amazing work

[Jon Bishop @jonbishop]

@MicRum Oh yeah, I was just thinking of what's behind closed doors if this drone is being revealed so publicly

[Jon Bishop @jonbishop]

@justinstorre Congrats! I'm excited to try it (and the rest of your features) out soon

[Jon Bishop @jonbishop]

@patrickachase Congrats!

[Jon Bishop @jonbishop]

@PratapRanade @ycombinator @sama @ryanrrowe I was a big fan of Kimono!

[Jon Bishop @jonbishop]

@DylanLaCom It’s been rough to watch!

[Jon Bishop @jonbishop]

@toddham Amazing 😂😂! It's a good look for you

[Jon Bishop @jonbishop]

@davj @fondocom That's huge, congrats!

[Jon Bishop @jonbishop]

@agarwal @GrowSF amazing work!

[Jon Bishop @jonbishop]

@dvassallo @damengchen How does that make it better than subscriptions for you? I'd expect you could become "very confident" in the future of a subscription business far sooner.