Tomas Vaitulevicius

Digital marketing speaker, focused on accountable marketing and “test and learn” culture. Ex @Rightmove, ex @YopaProperty, ex all sorts of other things too :)

[Tomas Vaitulevicius @keytoinsight]

My article on the SEO effects, or rather lack of them, from Viral Content Marketing successes https://t.co/ZlsumZQjnC via @moz

[Gagan Ghotra @gaganghotra_]

JUST IN 🚨 Google to show AI Search performance data in Search Console #SEO

"To help you understand how pages from your site are shown, our new reports show the following information:

Impressions: How often URLs from your site appeared in generative AI features in Search and Discover.

Pages: Check which URLs appeared within AI features.

Countries: Understand your visibility on a country basis.

Devices: Identify the devices people are using when seeing your website (available for Search results).

Dates: Monitor your performance over time with hourly, daily, weekly, and monthly granularity."

[Nic Cruz Patane @niccruzpatane]

Tesla has released its first-ever safety report, with incredible data showcasing how safe the system really is.

In the North America, FSD is 7x less likely to get into a collision than a human manually driving.

[Basic Hypothesis @BasicHypothesis]

It's near impossible to change a grown person's opinion on something important.

Opinions are like lenses that focus on one side of the coin, and ignores some "coins" altogether, as we live and accumulate confirming evidence.

That can't be undone with an argument or a Ted talk.

[Basic Hypothesis @BasicHypothesis]

A good summary of the two paths of Warren Buffett-like investing - https://t.co/80UnrzvueD

[Basic Hypothesis @BasicHypothesis]

Callous your mind today.

People running away from stress with food or substances, or giving into it with mental or physical breakdowns mostly would've fared much better with more mental toughness. For some of them the window is now nearly closed.

Don't wait. Choose your hard.

[Cyrus SEO @CyrusShepard]

I used to spend *hours* every week on tedious SEO tasks

But now I've 100% automated our Google traffic decline using AI agents 📉

[Gagan Ghotra @gaganghotra_]

Google Search going into 2025 .....

[Tomas Vaitulevicius @keytoinsight]

Isn't it your job to know @Google?
#GoogleAds

Makes one consider selling the stock...

[Elon Musk @elonmusk]

A classic 😂

[Tom Capper @THCapper]

I had a theory from the Google leaks: The HCU is not about content.

It's about brand:links ratio.

I've looked at the last 3 updates, ~2m keywords, and tens of thousands of sites, trying to prove it.

Results are a lot clearer than I expected.

[Chris Long @chris_nectiv]

One of the all time great case studies on site performance.

To prove that site speed impacted revenue, The Financial Times intentionally SLOWED DOWN their site.

[Basic Hypothesis @BasicHypothesis]

We might just still have time to turn the tide of events with tweets and likes. (education and discussion)

If that fails, many people might have to die and the "good guys" might end up losing...

A Dangerous Moment, with Douglas Murray - https://t.co/Ic0pAJKnmP via @YouTube

[Tomas Vaitulevicius @keytoinsight]

Having to learn about this whole DMCA world... quite the s**tshow.

[Max Prin @maxxeight]

Yesterday I noticed that my Fetch & Render tool wasn't ranking at all. No issues reported in GSC but simply gone from results. Then I noticed this copyright complaint notice 🤨 Is this some kind of new negative SEO hack? What am I missing here? @JohnMu @rustybrick

[Tomas Vaitulevicius @keytoinsight]

"Innovation" from the #GA4 team!
Well done 👏

Next:
- default to the total graph for the selected metric (not the top 5 rows
- allow to select the rows to be graphed
- and then the rest of the Universal UI

This is like releasing "The Best Of" album. Everyone will thank you.

[Tomas Vaitulevicius @keytoinsight]

Google Patent: How "longer clicks" vs "shorter clicks" could affect search rankings. Hypothetically speaking:
https://t.co/c7R1Dp17R0

[Tomas Vaitulevicius @keytoinsight]

What he said 👇

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Ahem. This thing on?

I'd like to now automatically destroy any credibility I might have in SEO, search engines, metrics, & my understanding of anything I'm doing.

Here goes.

**Google uses (relative) bounce rate (or something that's pretty darn close) to rank websites.**

😅🤪

[Tomas Vaitulevicius @keytoinsight]

Leaving this here for myself and anyone else who might have an idea of a Code Rewrite:
"It’s important to remember that when you start from scratch there is absolutely no reason to believe that you are going to do a better job than you did the first time."
https://t.co/SKRV7n2iXP

[Tomas Vaitulevicius @keytoinsight]

"Does Going Viral Help With SEO? Not Really"

https://t.co/dBueLufbnq