Maxime Vanhulle

Co-founder, 150k+ shots sold, chasing 8-figs 📈 Turned my acne problem into a brand. Ops guy gone DTC founder.

[Maxime Vanhulle @maximebme]

@ArmandasPuckus Try it in the EU :)

[Maxime Vanhulle @maximebme]

Anyone know a great SEO expert in Europe, especially focused on AI search (GEO/AEO)? 🔍

Looking for someone to help our D2C supplement brand grow across Europe. Hit me up or tag them below! 🙏

Thanks in advance!

[Maxime Vanhulle @maximebme]

Looking for someone really good with AI who can create product images for our brand, https://t.co/38lEWyy3DO. Please send inquiries with your portfolio to [email protected].

[Maxime Vanhulle @maximebme]

@drpolo69 @maxwellcopy @atropey Would be good if it works with Seal

[Maxime Vanhulle @maximebme]

@ecomrudolfs Disagree.

Supp space is brutal but that's exactly why the winners print.

High margins, recurring subs, insane LTV once you nail retention.

[Sebastian @Sebastianb0527]

My emotions are no longer affected by Meta's perfomance anymore. I have evolved.

[Maxime Vanhulle @maximebme]

@umzrs Would argue 90% of brands are still doing the 2019 approach honestly, only the bigger, well-funded players are actually executing the 2026 version properly. Still a very competitive space where 90% of products lack any real scientific backing or evidence.

[Maxime Vanhulle @maximebme]

@ecompixsil Fair point on the TikTok Shop data, but I'd argue that's partly because skincare is still cheaper compared to premium supplements, so the barrier to try/buy is just lower, doesn't necessarily mean people believe in it more long-term.

[Maxime Vanhulle @maximebme]

@ecombender Doing $3,122 and flexing that lifestyle is a bit odd, even per day, that's gross sales, not net profit, and it's probably better reinvested into the business right now. Still, early traction like this is a solid start, hope it keeps compounding.

[Maxime Vanhulle @maximebme]

@alexpagepilot We actually have a brand doing exactly this, but because it's such a good model, especially in the EU, CAC ends up way higher than most people assume. A few brands get lucky and hit that ratio, but most fail trying, everyone's chasing the same audience with the same playbook now.

[Maxime Vanhulle @maximebme]

@JxrdanB_ haha 1 ad 53 spend... try that with x10 spend

[Maxime Vanhulle @maximebme]

@TocheBuilder @replohq @Shopify @InstantHQ @funnelish @gempages This is well done. Would you be up for a quick call sometime, would love to connect.

[Maxime Vanhulle @maximebme]

@kingcodru Curious what actually moved the needle on that 94% take rate, was it the framing of the offer itself (bundling, discount structure) or more the checkout flow/UX around it?

[Maxime Vanhulle @maximebme]

@linafahizul Very insightful

[Maxime Vanhulle @maximebme]

@calumnolan_ Good stuff

[Maxime Vanhulle @maximebme]

@JoshDreamerce If you want to make static ads for https://t.co/38lEWyxvOg can contact me. [email protected]

[Maxime Vanhulle @maximebme]

@Adeife7667 If you want to make static ads for https://t.co/38lEWyxvOg can contact me. [email protected]

[Maxime Vanhulle @maximebme]

@maxwellcopy Great stuff