Peter Hassan

Common Thread Collective

[Peter Hassan @peter_hassan4]

@jonkalis This is true!

[Taylor Holiday @TaylorHoliday]

For a limited time, you can book 1:1 calls with CTC’s media buyers without becoming a client.

The same people running millions in spend for our customers every month.

[Taylor Holiday @TaylorHoliday]

eCommerce leaders...

BFCM might be over but your burden is probably heaviest RIGHT NOW.

2025 budgets and plans are due.

Boards and banks are approving plans and you are about to be on the hook.

If you don't feel 100% certain that you have the BEST OPERATING PLAN EVER.

Then reach out.

We would love to help you build a financial plan, the connects intimately to you marketing plan and allows you to go into next year CONFIDENT that you are going to deliver shareholder value growth.

[Taylor Holiday @TaylorHoliday]

One major advantage we have at CTC is that our key sales leaders have been with the combined for 5+ years each.

Throughout that time they have interacted with as many eCommerce brands as any two people in the world.

They have seen in it all.

So it is cool to get a chance to hear their perspective on what makes a brand work...

Check out our latest pod episode with @RichardGaffin, @mattaxline, and @peter_hassan4:

https://t.co/A39hLfujV3

[Taylor Holiday @TaylorHoliday]

Sharpen Your Skills Episode 1:

4 Quarter Accounting.

I hated looking at P&Ls from so many different brands. Every one of them with a different chart of accounts. It was so hard to sort it out. Weird grouping, weird things above and below the line it was a nightmare. I needed a simple way to process the information faster. That led me to create 4 Quarter Accounting.

The simplest way to view and understand your P&L for ecommerce every month.

Enjoy my breakdown.

Thank you to Redo and @Parkerhq_ for the support!

[Taylor Holiday @TaylorHoliday]

Who has the most beautiful P&L in eCommerce?

I can't say for sure...

But I do know that the one we will be discussing in today's Bridges Live session is amongst the best I have ever seen.

Come and see why...

Starts at 11am PST!

https://t.co/qhchGz8yP5

[Taylor Holiday @TaylorHoliday]

If you are a 7 figure ecommerce brand owner this thread is for you.

It’s time for you to meet the wizard 🧙

The one that has helped me create the highest value agency offering available in the market today.

Spots are still limited so you’re gonna want to read this thread…

[Peter Hassan @peter_hassan4]

@jonsfeldman @TaylorHoliday @jonsfeldman let’s connect! What’s the best email to reach you at?

[Peter Hassan @peter_hassan4]

@thecpgguy CPG

[Peter Hassan @peter_hassan4]

@rezakhadjavi https://t.co/j2euujTkSR

Led by @CommnThreadCo @TaylorHoliday @RichardGaffin and @corydhamilton

[Taylor Holiday @TaylorHoliday]

At first glance this looks like a brand that is on a death spiral.

Top line revenue has suddenly collapsed from a peak over $2M.

but let's shift the lens for a second...

[Peter Hassan @peter_hassan4]

@itskcholiday Absolutely

[Peter Hassan @peter_hassan4]

@AaronWarshawsky @jeff_vogl Allbirds?

[Taylor Holiday @TaylorHoliday]

Have You Signed Up For The DTC Index?

Our subscriber-only database of ecommerce benchmarks across 27 key metrics, including Revenue, Spend, MER, aMER and CAC broken down by industry vertical.

Price is going up to $99/mo... tomorrow!

Subscribe here: https://t.co/icnh63HHNS

[Taylor Holiday @TaylorHoliday]

How good would it feel to have your 2023 plan completely locked before Christmas?

Including:

- 12 month P&L level revenue forecast

- media plan with spend and CAC projections

- full marketing calendar

If you aren’t there yet we want to help…

[Taylor Holiday @TaylorHoliday]

You can now OPTIMIZE for LTV with Facebook Ads 🤯

Let me show you how, and give you some real data on what the early results have been...

[Aaron Orendorff @AaronOrendorff]

1/

The lie: Subscriptions don’t work for every ecommerce business.

The truth: Subscriptions …

- Lend themselves naturally to all consumables (CPGs)

- Call for low or high-end replenishment options in fashion

- And require thought-work + product dev. for everyone else

[Cara Wood @carodare]

Droppin some actual knowledge here so listen up.

Existing customers are the most profitable source of ongoing revenue IF you market to them effectively. So why do so many brands fail here?

Let’s walk through 5️⃣ common email marketing mistakes, shall we? – and how to fix them.

[Aaron Orendorff @AaronOrendorff]

Happy first day of June DTC Twitter 🚀 it’s time to:

- Put on your performance pants
- Strap on your scale suspenders
- Then, buckle up your build belt

Why? Summer season + 👀 coming soon …

[Tony Chopp @tonychoPPC]

Google. Shopping. Works.

Over the last 8 months, we increased a footwear brand’s Shopping spend by 86% (compared to the previous 8 months).

The result?

+120% more revenue.

Here’s what you need to know …