Rhiza Oyos

SEO, Content, Growth
// Wife, mum of twins, book reader, storyteller, memory keeper

[Rhiza Oyos @rhizaoyos]

Integrity is doing the hard work even when no one is looking, applauding, or even appreciating. Even when you're the only one experiencing the brutal behind-the-scenes and those looooong (unpaid) hours, you are doing an amazing job! Chin up and be proud.

[Rhiza Oyos @rhizaoyos]

@TalktoBPI @philia____ Same problem. App is having problems and your hotline can't be reached. Can you send me a DM too. @TalktoBPI

[Rhiza Oyos @rhizaoyos]

@Kevin_Indig In that note, do you consider ChatGPT-generated content risky or spammy? 🙃

[Kam Jenkins @Kammie_Jenkins]

Keyword research is really just user research 💡

[Kevin_Indig @Kevin_Indig]

Google and Facebook have two opposing visions for the future.

[Eli Schwartz @5le]

Pausing SEO efforts to save money is like turning OFF the air conditioning to save energy bills.

It's just going to cost a lot more to get it back to where it was before you paused.

Don't fire the agency.

Don't lay off the SEO employees.

Turn it DOWN not OFF

[Rhiza Oyos @rhizaoyos]

Bookmarked

[Brodie Clark @brodieseo]

Didn't make it to #MozCon? Me neither. Thankfully @lilyraynyc has delivered the goods

Read Lily's post (slides at the end), with an in-depth look at 'expertise' as a ranking factor

-> Why Expertise is the Most Important Ranking Factor via @Amsive_Digital https://t.co/8NZ15MunWF

[Rhiza Oyos @rhizaoyos]

Looking forward to @Kevin_Indig, @lilyraynyc, and @aleyda's sessions. #SEOday

[Semrush @semrush]

We're inviting you to join @SEOday in English!
👉 This June 22nd: The event that seeks to spread knowledge about #SEO has an entire edition in English
👉 The best international SEO speakers
👉 100% Practical SEO talks
Sign up for FREE! https://t.co/kzc0pQo7cu.

[Rhiza Oyos @rhizaoyos]

Been a while since I tuned in to a conference live. (I blame the opposite timezones.) Hello to everyone watching. #SEOday

[Sam Underwood 🇬🇧 @SamUnderwoodUK]

To learn SEO, study Google.

To master SEO, study users.

[Ross Tapsell @RossTapsell]

Tough day for Leni supporters, but the campaign was reminiscent of Bersih protests in Malaysia, & 212 rallies in Indonesia, forces which continued to shape politics for many years (despite not being in power). The ‘Pink revolution’ looked like the start of something bigger.

[Nicole Curato @NicoleCurato]

To understand the Philippines, we need to understand the pervasive culture of denialism. Many people, including those in ‘advanced' democracies choose to look the other way when realities aren’t comfortable. People ignore atrocities when it suits their interests. 🧵3/3

[Nicole Curato @NicoleCurato]

Why do people ignore climate change? Because they get material (and electoral!?) rewards for ignoring it. Why do people not care about refugees? Because they do not want other people's suffering to disrupt their fairly comfortable lives. 🧵2/3

[Nicole Curato @NicoleCurato]

My message to international press: We need to de-exoticize the Philippines. It may seem peculiar why Filipinos are voting for strongmen’s children, but the logic is familiar to many countries, including ‘advanced’ democracies. #TheFilipinoVotes 🧵1/3

https://t.co/Q1YP1zHAAz

[Ross Tapsell @RossTapsell]

'As authors of the first draft of history, the press are Marcos’ first target and an easy one. But his ultimate target is history itself.' Great piece in @TIME by @jonathan_c_ong https://t.co/f4e1M0g0d5

[Ross Simmonds @TheCoolestCool]

SEOs might hate this but...

Stop assuming that analytics & SEO tools have the ability to determine every type of content a brand should create

Did you know you can also:

Talk to your customers
Talk to sales people
Browse forums

Break the chain. Get outside of the dashboard.

[Rhiza Oyos @rhizaoyos]

@5le Unfortunately this is not the case for SEOs in the Philippines, and likely other 3rd world countries.

[dharmesh @dharmesh]

As you scale, you add people with low tolerance for risk, but high tolerance for process.

Left unchecked, the "process people" will overwhelm the "risk people".

Adding process is natural, taking risk is not.

You need to push and support the taking of calculated risks.

[Rhiza Oyos @rhizaoyos]

One of those days you just need a good cry.

[Rhiza Oyos @rhizaoyos]

@thegrowthmemo This is insightful @Kevin_Indig. I'm curious if you consider Shopify aggregator or integrator. It looks to me like Shopify is at the intersection of both? What do you reckon the team structure should be for aggregator/integrator hybrids?

[Rhiza Oyos @rhizaoyos]

@MatthewJBrown @Kevin_Indig @dom_woodman @dr_pete @brodieseo @5le Since you're all here, how about building links to a subfolder -- doesn't this more effectively distribute link authority to all the pages in it? Or that doesn't matter anymore too?

[Rhiza Oyos @rhizaoyos]

So hey, no one thinks URL structure and site architecture matter? Or is it a subset of one of these factors? https://t.co/rLsO4UZrgb

I'm going ahead and tag the experts @brodieseo @Kevin_Indig @5le @dr_pete