Dillon Kovljenic 🇨🇦🇺🇸

Diagnose before you build. Co-founder @ Schkovl. Local SEO, AI search visibility, websites & tech for businesses in Toronto, New York, Miami, SF & LA.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@mbuckbee Makes sense as a test. Split the /llms.txt hits by user agent. GPTBot is OpenAI's training crawler, but ChatGPT-User and Perplexity-User only fetch when someone asks a question, so those hits are your agent signal. Both companies publish IP ranges per bot to rule out spoofs.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

Can customers find you? We measure the gaps across Search, Maps and AI answers, then close them. Gap Analysis first. https://t.co/OWmscr5lr8

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@bengoogleads Google's own help page backs that choice: it says more reviews and positive ratings can help your local ranking. If you want a second platform, let search pick it. Google your agency's name and see which review sites land on page one.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@copmanually They can. One thing I'd check on an AI-built site is the menu. Google says it generally only crawls links that are an <a> tag with an href, and can't reliably pick up buttons or divs wired up with click scripts. Right-click a nav link, hit Inspect, and see which you've got.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@anjalisinggh12 Mostly the same work. Google says AI Overviews and AI Mode need nothing extra beyond being indexed and snippet-eligible. ChatGPT search is its own thing: OpenAI says sites that block OAI-SearchBot won't show in its search answers. Check your robots.txt for that line.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

Rank #1, traffic down. Not a contradiction: Google's AI Overview answers the query above your listing, so fewer people click. Track how often AI answers name you, not just position. https://t.co/KDagJiSWb9

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

Small business marketing in 2026: what actually works. Fix the basics, then scale. https://t.co/QTbig2DrRL

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

Technical debt: refactor or rebuild? A practical way to decide, based on real cost and risk. https://t.co/gL90wIdVqK

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

The DBA is what keeps this clean. Google wants the profile name to match the name on your signage, website and paperwork, so those need to change too. One catch: their rebranding rule only covers changes where the services in the name stay the same, so adding Roofing could mean closing the old profile and starting a new one.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@CrashCarlito That tracks for trades. Plenty of those sites get launched once, then nobody owns hours, services, or domain renewals. Before a rebuild, check whether the dead site still matches the Business Profile and who would update it after go-live.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

That gap lines up with how Search Console measures it. The generative AI performance report counts impressions when your links show in AI Overviews or AI Mode. It does not give clicks or CTR in that view, so a big impression total is visibility, not traffic. Next check is which pages earn those impressions versus what classic Search and Maps still convert.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@HunterLapeyre Lines up with how Google describes it. AI Overviews can fan one query out into several related searches across subtopics, so a cited page may be answering one of those side questions instead of the exact query you rank for.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@danieldwalton It helps with the grunt work, like sorting the questions customers actually ask and spotting what a site is missing. The trap is letting it spit out a page for every variation. Google's spam policy calls that scaled content abuse no matter how the pages get made.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

Before you build a page for every AI fan-out query, stop.

Google says spinning up separate pages for every query variation mainly to game rankings or AI answers can count as scaled content abuse. More pages do not make you more relevant.

Write what buyers ask. Skip the rest.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@rmsmeltz Yep. Relevance is match-to-query, not a brand score. Same GBP can sit #1 for plumber and nowhere for drain cleaning if that service never shows up in categories, services, or the words people leave in reviews.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@ReAlignSEO Exactly. When you're the one doing the work, quoting and invoicing, the site is the last thing you think about. Even one calendar reminder in early fall to swap the seasonal pages and Business Profile services covers most of it.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@liechti_dev Still worth it, and those pages are the type AI tools tend to pull from when someone asks "best X alternative." What makes them work is honesty: real pros and cons, pricing as of a date, who each option suits. Thin pages that just say we win don't rank and don't get cited.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@ChrisSimpson Worth putting that on the profile too. Google Business Profile has an "Identifies as veteran-led" attribute, though it isn't offered in every category or location. Then the About page and the listing say the same thing, so there's more than one source to confirm it.

[Dillon Kovljenic 🇨🇦🇺🇸 @schkovl]

@samcleaningceo Once you're past 50 reviews, marketplace leads get expensive for what they are. Those platforms can share the same lead with several companies. Putting that proof on your Business Profile and site so search sends the inquiry to you first keeps more of the margin.