Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel

Paid Ad PRO | CRO Specialist | Analytics Specialist | Talking & Breathing Google ads | PPC Whitelabel

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

🚨 Google Ads is changing language targeting in late September 2026.
For Search campaigns, campaign-level language targeting will be removed. Google will automatically match users based on the language of your ads.

For PMax, this change applies to Search inventory, while language settings will still guide targeting across YouTube, Display, Discover & Gmail.

Another manual control moving toward automation. 👀

#PPCChat

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@marcoppcsauce 100% on point

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@rokhladnik What's the solution for that then? How to train your mind to be able to tap between operator and founder? What do you suggest for imposters syndrome?

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@rokhladnik That's 1000% me

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@BorisBeceric I can relate to that..

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@beyondthepaid https://t.co/T5DrqMxN06

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@beyondthepaid Google ads manager is definitely slow. Google's status dashboard is showing service disruption

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@PPCKirk @DigitalSamIAm @GoogleAds Hahahah so true @PPCKirk

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

Google's new policy update 👇
#ppcchat #growthppc

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@rokhladnik @Meta I mean, that's what their support would say

[SE Roundtable @seroundtable]

Google ad revenue up 13%, Microsoft Bing ads up 16% https://t.co/4U6MS9I7KM

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

Google Ads just made optimization insights more practical.
Three pillars now guide your next moves:
1. Build a Foundation – Upload Customer Match lists
2. Drive Performance – Add sitelinks & lead forms
3. Expand & Grow – No action = stable structure
Simple. Focused. Smart.
#googleads #PPCChat #growthppcGoogle Ads quietly rolled out a new optimization insights layer — and it’s worth paying attention to.

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@PayPerMitch Yea, been seeing this since last week..seems like a bug, internal tool for Google reps but visible to everyone now

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

@rustybrick @PPCGreg @gregfinn @siliconvallaeys @adsliaison Same here...less traffic low quality leads

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

Test, Measure, and Refine - Google Ads is a game of constant improvement.
#growthppc

[Google @Google]

We’re rolling out the biggest upgrade to Chrome in its history with all-new AI features, including:
✨ Gemini in Chrome
🔎 Search with AI Mode right from the address bar
🔐 One-click updates for compromised passwords, plus more safety features
And more → https://t.co/x6UGeOFcjI

[Natasha Kaurra | Paid Ads + CRO + PPC Whitelabel @semexpertnav]

Most ad budgets don’t fail from lack of spend.
They fail from lack of focus.

Every Monday, I start by asking:

What’s the one change I can make to drive better results this week?

Sometimes it’s updating ad copy.
Sometimes it’s refining audience targeting.
Sometimes it’s simply pausing what isn’t working.

Small adjustments, made consistently, add up to big wins.

If you’re running ads this week, choose one thing to improve, track it, and let the results speak for themselves.

Here’s to smarter ads and stronger results, one Monday at a time.
#googleads #ppc #growthppc

[Kirk Williams @PPCKirk]

"We replaced a team of 17 PPCers with AI and now 1 dude manages 1000 accounts"

[Vincent Beima | Supernatural Advertiser @vincentbeima]

The wrong question:
“How many hours will you spend on my account?”

The right question:
“How will you solve my biggest problem?”

Value ≠ hours.
Value = solutions.