Exploring the Best of Brand Marketing, Integrated Communication, Enterprise Collaboration, Digital Transformation, PR, Social Media & Leadership. #ViewsBeMine.
Join me this Thursday as I share best practices for creating a people-focused #ChangeManagement strategy in a free webinar from @lumapps! https://t.co/k1Fs0670Tv
I like the idea of testing an “MLP” (#minimal lovable product) rather than an “MVP” (minimal viable product). What’s the use of developing a #product that successfully functions (viable) if users won’t love it (lovable)? #Design#Agile#CX#DesignThinking#XM
Because a #JTBD is stable over time, the metrics customers use to measure success when getting a job done (their desired outcomes) are stable over time. This makes it possible to evaluate an idea's potential BEFORE development begins.
#JobsToBeDone#Innovation#Disruption