Sharon Tx

Web3 PR | 10 years in journalism and comms

[Sharon Tx @txsharon]

🎤Three powerful panels. Incredible Speakers. Ton of Insights.

Here's a quick recap of Web3 Amsterdam:

🔌 Defi for everyday usage: We boiled it down to simplicity and security in product design as key and the need for increased DeFi education in emerging markets.
@1inch @k06a @wirexapp @chainlink
@GerryHeyd @ethermail_io @BalouOnX

[AMLBot @AMLBotHQ]

🧵 The $292M Kelp DAO exploit just proved what our data already showed. Stolen funds flowed through THORChain, Umbra, Chainflip — all protocols with NO compliance screening. Umbra shut down its own frontend to stop it. Meanwhile, protocols WITH screening (Railgun, Privacy Pools 0xBow) didn't appear in the laundering chain at all.

[Function 🌗 @FunctionBTC]

"Bitcoin isn’t simply a store of value; it is programmable collateral. It is productive capital. It is the base layer for institutional participation in onchain finance." — @thomas_fxn , CEO of Function shared with @Cointelegraph

Read the full article 👇

[Anthony Pompliano 🌪 @APompliano]

If you sold on Friday because of a social media post, does that mean you have to buy tomorrow morning because of this one?

[Sharon Tx @txsharon]

“Communicate with authenticity and maintain continuous touchpoints with stakeholders. That means telling your employees, customers, and vendors on a set schedule, even if the update is ‘no change’—silence creates panic."

[Sharon Tx @txsharon]

✍ Recently shared my thoughts on leadership communications in this @Forbes interview on Crisis Management Lessons From The Federal Government Shutdown.

👉 Read the full article here: https://t.co/nX8V4YmYVL

[Sharon Tx @txsharon]

The shutdown of the federal government that began on October 1 is providing important lessons for corporate executives about communicating about crisis situations.

[Carly Martinetti @PRcarly]

BREAKING: @muckrack analyzed the citations for a MILLION realistic user prompts into LLMs and if you’re a PR pro, you NEED to know the results and implications:

BACKGROUND:
Per @PatrickCoffee's WSJ article from yesterday, although only around 5.6% of U.S. [desktop] search traffic went to LLMs last month, that’s more than QUADRUPLE what it was in Jan 2024.

And this trend will only accelerate.

BACK TO MUCK RACK’S FINDINGS:
• 37% of results cited content NOT owned by the company/product in the search
• 27% cited news sites/journalistic publications
• 2% cited social media/marketing content and only 1% citing press releases

And get this:
A key difference between AI-generated search results and traditional SEO is that paid marketing and sponsored links rarely populate (per @emayhawk reporting at @axios)
Let me repeat that: AI is completely ignoring all that sponsored content masquerading as real journalism.

WHAT THIS MEANS:
Brands have spent the last decade buying their way into "earned-looking" content. Native advertising. Sponsored posts. Advertorials pretending to be editorial.
And then AI came along and said: "Yeah, we're not citing any of that."

Meanwhile, outlets that have never “sold out their editorial souls” such as Reuters, AP., FT, etc., are the ones AI trusts.

One more wild stat, per the report: 96% of what AI cites falls squarely in PR territory. Not marketing. Not advertising.

PR.

THE NEW REALITY:
The brands winning in AI search will be the ones who earn their citations through genuine third-party validation… NOT those who buy them through increasingly “sophisticated” paid placements.

We're not just seeing a new type of SEO; we're seeing the revenge of EARNED PR and REAL journalism.

And if you ask me, it's about damn time.

[Proof of Talk @proofoftalk]

The panels may be over, but the relationships built here will keep growing. #PoT2025

[Sharon Tx @txsharon]

#Shefi reunion in PBW 🫶🏻 @v_calmon

[Sharon Tx @txsharon]

@ameensol @0xbowio Amazing job! This was much needed in DeFi, curious to see how it works out as regulations roll out.

[Sharon Tx @txsharon]

April unloading for crypto people… hang in there.

[Sharon Tx @txsharon]

Interpol is hosting an invite-only event tomorrow.
Facilitating media passes for journalists interested in covering the event focused on combating financial crime and cyber threats in the digital asset ecosystem.
Also, happy to share key insights post-event. Please reach out via DM.

[Vishal Chawla @vishal4c]

Permissioned DeFi summer on the horizon?

[Austin King @AustinKing]

One of the largest crypto VC firms just published a report on institutional adoption.

I was shocked with how much progress is happening that we aren't seeing -- and you probably will be too.

I read the 47 page report -- here are the 5 takeaways you need to know 🧵

[Sharon Tx @txsharon]

That’s pretty dang true.

[RAILGUN - Private Ethereum DeFi @RAILGUN_Project]

Privacy is the foundation of a free society.

[Sharon Tx @txsharon]

@ameensol 😁😁

[Cryptonaute @Cryptonaute_btc]

Panel très interessant à @web3amsterdam sur le futur de la DeFi et l'intérêt des technologies décentralisées

#Web3 #Web3Amsterdam #crypto #DeFi

[Sharon Tx @txsharon]

Thanks to everyone for the amazing exchange of ideas and thought-provoking discussions. @art_malkov @BalouOnX @web3globalmedia @ICL_agency @whyprotocolx

[Sharon Tx @txsharon]

🎤Three powerful panels. Incredible Speakers. Ton of Insights.

Here's a quick recap of Web3 Amsterdam:

🔌 Defi for everyday usage: We boiled it down to simplicity and security in product design as key and the need for increased DeFi education in emerging markets.
@1inch @k06a @wirexapp @chainlink
@GerryHeyd @ethermail_io @BalouOnX

[Sharon Tx @txsharon]

And...that's a wrap on Web3 Amsterdam 🍸