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Wow! I've been there Man & it's tough. I can so empathize!
In my early days of search, I got seriously burnt
Wired $1700USD 2 a"known"#SEO"industry expert".They sub-ed IT out delivered GARBAGE.
No retribution-No apology
HARD lesson to learn-Go forward in #Peace🕊️
Google Business Profile-YES 0r WHAT?
Spent few wks talking w/Hyper Local SMBs re their web presence
Q2 How Important is it for You to be found in local search?
A2 Sure-important
Q3 Do you use G-BizProfile?
A3 What's that?
Q4 Do you update GBP?
A4 What? No, Google does that!🤦♀️