What we at Balderton think about the future of CRM, inspired by working with @attio : "AI will turn CRM from being a passive record-keeper to a driving force for GTM teams."
Huge announcement from Attio about the future of AI who have been building the rails to make this possible. Very excited about them delivering on this vision of the future
We just put 50+ GTM leaders on Nasdaq's board in Times Square. Why?
We're about to witness a seismic shift in CRM – one that even surpasses the cloud revolution of 1999. AI is here, and it's going to change everything.
The category has been on the cusp of revolution for years. At Attio, we've been preparing for this paradigm shift since our founding, with a clear vision for the next generation of CRM.
But great ideas don't exist in a vacuum. CRM is one of the most widely used tools in business, and its future in the AI era will be shaped by many voices.
That's why we reached out to 50+ GTM leaders – the people who are actively building companies and using these tools every day.
We wanted to understand their thoughts on the future of CRM in the AI era, and start a conversation. So we took it to Times Square, where their perspectives will be shared all week.
We've compiled their insights, along with our own vision, into a manifesto for the future of CRM. It's a glimpse into what's possible when AI meets customer relationships. It's what we're building at Attio.
Read the manifesto 👉 https://t.co/D6gA0SaUPJ
🤔 Curious about self-service readiness and freemium pricing in a PLG model?
Explore the growth journey of @Attio, as founders @nicolasosharp (CEO) and @byteofbits (CTO) share their conviction that led them to adopt these strategies.
Get their advice: https://t.co/DEerBqSMN5
While most people now start to understand what AI can do I find that most people (often even in tech) still don't have any real understanding of how it actually does these things. This means that they tend to either overestimate - or underestimate - what it can really do when they build products, regulate etc.
I think it's generally important to understand technology to be able to apply it. So - trying to channel my inner educational/AI hero @karpathy - I did an internal Spotify talk for our executives and employees, where I try to build these intuitions without requiring any math or engineering background. I was then asked to share it more broadly. Hopefully you find it useful. Let me know!
The talk covers:
- How does ChatGPT work and what is a Large Language model?
- How can a computer understand language?
- How can a Large Language Model be "creative"?
- How do you steer it and give it "values"?
- How does Stable Diffusion and Midjourney work and what is a Diffusion Model?
- What does "Intelligence is compression" mean?
- How can you generate images, video and music etc from just a piece of text, or even pure white noise?
Watch the full talk
on YouTube:
https://t.co/Jcrx0xWrlQ
on Spotify:
https://t.co/OBUnKMecEL
👋 A very warm welcome to Leah Sutton, our new Chief Portfolio Talent Officer.
Leah will be responsible for supporting the Balderton portfolio on best-in-class recruitment, culture and organisational strategy.
Read more👇
https://t.co/kxEx2kJRwd
Fantastic to see portfolio company @alanchanguk @get_fuse in @business today as they launch the UK's first new energy supplier in two years.
Here's to getting affordable, renewable energy into as many homes as possible💥
https://t.co/3p43A1U7EA
Today we announced our Series B fundraise and expansion to the US! This round will fuel our growth as we develop our platform to provide more data to help orgs measure progress against net zero targets. Learn more in @TechCrunch : https://t.co/fDur6Tj6Fx
We are thrilled to be leading @SylveraCarbon $57M Series B🌍
Sylvera is the leading carbon credit ratings and insights platform that brings much needed trust and transparency to the multi-billion dollar carbon offset market.
Read more👇
https://t.co/HnUaog2oHz
We are pleased to be launching our Founder Wellbeing and Performance Platform, based on research among 230 founders as well as 20 years of experience investing in Europe’s best entrepreneurs.
Read more👇
https://t.co/eObDpJ5qKt
We’re pleased to announce that @TfL has asked us to provide a shared e-scooter service in London. In the autumn we’ll start operating a fleet of 1500 e-scooters in the city, bringing our experience from operating in 11 countries across Europe. We can’t wait!
We'e delighted to welcome @TreasurySpring to the Balderton portfolio, following a $29M Series B🚀
TreasurySpring is a first-of-its-kind investment platform helping firms of all sizes unlock and protect the true value of their cash assets.
Read more: https://t.co/QdV3mhhOm4
@balderton is hiring an associate to join us - strong preference to have some kind of Nordic connection, either a language, or lives / studied in the region! More info/application here: https://t.co/2V20xhqOXq
🚀 @uncommonbio , formerly Higher Steaks, just secured $30M to revolutionize cultured meat with RNA technologies! from @lowercarbon@balderton@redalpine and @sama. Check out our kick-ass story on why we're Uncommon https://t.co/DQU2bHN0e3
The Revolut rocketship has reached another astounding milestone — 30 million customers worldwide! We’re revolutionising the way people do money, one transaction at a time. Thank you to customers worldwide for soaring with us to new heights 🚀
Delighted to have a full house tonight to celebrate the launch of our Start-up Guide to ESG🌍
Many thanks to our Head of Impact Elodie Broad for hosting and to our excellent panelists and guests for joining us.
Explore the full guide: https://t.co/n89H3Lb1rQ