Eyk

co-founder @superscale_ai. building autonomous marketing

[Eyk @webeyk]

@tobi @dhh @TDSRacing_live You're living the dream! 🏎️Congrats!

[David Pflugpeil @davidpflugpeil]

I love Fable but keep running into session limits, sometimes after only 1-2h

Claude and I built Cookie (Token) Monster. It lives in your menu bar to track session usage:
https://t.co/zWlMUwRoZr

[Alex Mackenzie @alex__mackenzie]

Feels like a good time to re-share this one. Mega congrats @Sirupsen & team @turbopuffer. Cache money indeed!

https://t.co/4dO7RXOUbL

[Patrick Haede @PatrickHaede]

Europe has no city like San Francisco, period

A few thoughts on why I have been traveling here regularly for 10 years

[Patrick Haede @PatrickHaede]

Every AI tool you use has the same problem:

You spend 15 minutes rebuilding your setup before you even start working

Re-uploading your brand files. Re-explaining your exact target audience. Re-specifying ad formats, creative formulas, tone of voice. Re-prompting the creative research you already ran last week

The actual workflow takes 15 minutes. The rebuild takes longer than the work

We just fixed this. Introducing Skills in @superscale_ai

One prompt runs your entire workflow: the research, the creative strategy, the production. Every time. No starting from scratch

[Eyk @webeyk]

welcome to the party. Software engineers have been here a while 💀

[kaize @0x_kaize]

people who spent 10 years mastering Blender and 3D are slowly realizing it was all for nothing

[Patrick Haede @PatrickHaede]

1000s of static ad generations EVERY DAY

@superscale_ai is on fire right now

I think Superscale builds more ads in one day than a team could build in years

5 min tutorial video, watch it now!

[Eyk @webeyk]

@PatrickHaede Seedance 2 is insane, it's so realistic and just perfectly suited for marketing

[Patrick Haede @PatrickHaede]

Some people still won't put AI UGC behind paid spend.

Drifting faces. Glitching hands. Stitched-in audio that missed the mouth by half a second.

Seedance 2.0 fixes all three.

It's live in Superscale today. The skeptics can test now.

Comment "AI UGC" and get 1,000 free credits to test it yourself.

[David Pflugpeil @davidpflugpeil]

We have just acquired Sora.

I am incredibly excited to share the news and fully integrate Sora into Superscale!

[Lukas Minnebeck @lukasminnebeck]

Last week OpenAI shut down Sora.

After lengthy negotiations, we can finally confirm the rumors.


Superscale just acquired the Sora Assets. Full thread on what happened and why we're doing this with Superscale 🧵

[Zephyr @Zephyr_hg]

Most founders waste hours on ads.

I built systems to automate everything else, here's the AI that finally automates creative + scaling too.

Partnered with @SuperscaleAI on this.

Tested it last week. Went from idea to 10 ready ads in under 15 minutes.

Here's how it actually works:

Competitor ad spying finds what's converting right now. Not guessing. Real data from active campaigns.

AI generates UGC-style videos, speaking characters with real lipsync, product shots, and copy variations automatically.

Iteration happens in minutes. One winning concept becomes 100 variations to test fast.

Built for Meta ads, TikTok, and UGC content. Multiple aspect ratios. Multiple languages. Export ready for platforms.

Lower CPA through volume testing. More shots on goal means better odds.

No agency needed. No creator coordination. No waiting weeks for deliverables.

Comment "REPLACE" and I'll send you the full breakdown (must be following)

[Patrick Haede @PatrickHaede]

Hey mom, look, I am in a cartoon

[369 Labs @369labsx]

this agent can automate your entire marketing and the outputs are insanely good

> paste your product URL
> choose what you want (statics, UGC, copywriting, and more)
> the agent researches your product, your competitors, and high-performing ads from your niche
> it creates all the material for you within minutes

you can also connect to your ads manager & improve the agent for your context

I used gruns as an example and it gave me these statics within 3 minutes.. 👇

[Jacob Rodri @jacobrodri_]

these guys just created chatgpt for ads

- paste your app store url
- tell it what ads you want (static, UGC...)
- it tracks the best ads from competitors
- it recreates those ads for your app
- in minutes you have 10 ads ready to launch

and you can see it’s not AI slop:

[Lukas Minnebeck @lukasminnebeck]

Marketing Agencies charge $10k/mo to do 3 things:

> Research competitors
> Make creatives
> Hit publish

We automated all of it. This is what it made.

[Eyk @webeyk]

@PatrickHaede LFG! 🚀

[Patrick Haede @PatrickHaede]

Most people do not yet understand that every business vertical will look like software engineering in 1-2 years, it is all going to be agents

One of the most fun podcasts I have ever done

Thanks to Kipp and Kieran from HubSpot for having me on their show "Marketing Against the Grain"

It was a great discussion and look into the future of social marketing, including what we have been building at Superscale AI and how we think about it

[Eyk @webeyk]

@warpdotdev @Docker This is great! Is there any way to expose ports from the Docker container to preview the environment visually (as a human)?

[Superscale @superscale_ai]

The Death of the "Marketing Team" as we know it.

I just watched a marketer do what used to take an entire agency in a single morning.

And they didn't write a single line of copy or film a single frame.

Here is the shift that is terrifying agencies and liberating founders 🧵👇

1/ The Old Way (2020-2024)

To scale creative, you needed a bloat-stack:

2 Copywriters
1 Creative Director
3 Video Editors
1 UGC Manager to chase creators
$20k/mo in retainer fees

Speed to market? 3 weeks.
Cost per test? ~$2,000.

2/ The New Reality (2026)

The "Creative Stack" has collapsed into code.
Research, formats, writing, and production now happen inside one system.

Built around what already converts.

The barrier to entry is no longer budget or headcount.

See what ads are converting. Build them instantly.

3/ The "Validation Velocity"

Traditional teams treat creatives as finished assets.

Superscale teams treat creatives as hypotheses to validate.

We are seeing founders test 10 variations of a "Speaking AI UGC" hook before lunch.
• No filming.
• No creator negotiations.
• No reshoots.

4/ The Shift in Roles

You aren't firing your marketers.

You’re removing manual production work from marketing

The "Marketing Manager" is becoming the "AI Creative Director."

Instead of managing people, you manage models.

5/ The Prediction

By the end of next year, a large amount of top-performing ads on TikTok and Reels will be AI.

We are already hearing from top companies that they are shifting their portion of AI Ads from originally 50% to 100% by next year.

Not because it's cheaper (it is). But because it adapts in real-time.

6/ The Takeaway for Marketers and marketing-driven Founders:

You don’t need more people. You need Superscale.
If you already know what good marketing looks like, but can’t produce and test fast enough.
Superscale is built for you.