Marcel Zimmermann

blogging about User experience, Information architecture, IxD. UX-designer, Director CX, fan of dilbert.

[Marcel Zimmermann @Dicomar]

@LUMAInstitute @JimKalbach @MURAL Loved the luma templates in mural already 👍

[Marcel Zimmermann @Dicomar]

@andybudd I thought this is just called Digital Marketing...

[Marcel Zimmermann @Dicomar]

@bog_dan @andybudd In the lower right corner is the good old UCD diagram.

[Marcel Zimmermann @Dicomar]

@hrrslm @JimKalbach How did I missed that?? Just ordered 🤠 #jtbd

[harris @hrrslm]

💭 "The business imperative has flipped from a push to a pull; companies don't sell products, they buy customers."

Came across this line when reading The Jobs to be Done Playbook (shoutout to @JimKalbach), which I felt best encapsulates this paradigm shift.

[Marcel Zimmermann @Dicomar]

@reichenstein Same here, but somehow different. They want to become Entrepreneur to make the world a better place.

[Marcel Zimmermann @Dicomar]

@CyberpunkGame Is the fix for keybordsettings out too? Can't switch WASD to arrows :(

[Marcel Zimmermann @Dicomar]

@UUXMartin Es ist hart, aber irgendwer muss den Job ja machen 🙃. Have fun!

[Marcel Zimmermann @Dicomar]

@rolfsterHH Wo ist denn deine Rezension zu lesen?

[Marcel Zimmermann @Dicomar]

@nickf I recommend @stephanierieger

[Indi Young (she/her) @indiyoung]

As long as you do not guess about anything that you put in an empathy map. If you write something in there that does not come from research, it only represents you and people just like you. https://t.co/D0a19ly0jw

[Arno Karrasch @aNo_nym]

Freitagsfolgen late Edition: @DerSchwatten @amjec @qwasi @eResult_TW @derscharni @JimKalbach @_twain_ @markusandrezak @Artificial_UX @BSC_YB @uxclub @scharnetzki13 @derlouis @Dicomar @designik @chriswieberlin @Dynamisches_U @BennoLoewenberg @tcaspers @denkteich #FF

[Marcel Zimmermann @Dicomar]

@BennoLoewenberg ... aha ... als wären Inhalte im #UX #CX jetzt völlig neues. #kopfschüttel

[Tony Ulwick @Ulwick]

When looking through a #JTBD lens, the goal of #innovation is to help customers get a job done better and/or more cheaply. That’s progress.

[Marcel Zimmermann @Dicomar]

@andybudd What is your favorite cx metric?

[Marcel Zimmermann @Dicomar]

Indeed 👍🎉 https://t.co/5ZhrKiUgBd

[Nick Finck @nickf]

Happy belated 12th birthday to @RosenfeldMedia. These books have had a huge impact on the #UX community as a whole. Thank you. #HAPPY12thRM

[Marcel Zimmermann @Dicomar]

good one! #ux #personas #strategy #uxstrategy #multiscreen https://t.co/vicF24BqHG

[DesignMethodsFinder @dmfndr]

In a #Multiscreen-World everything needs to work across devices. This requires a holistic strategy. https://t.co/U0p8MeaItj #UX #Design

[Benno {pls unmute yourself} Lœwenberg @BennoLoewenberg]

Was der #DoubleDiamond nicht zeigt: die Emerge-Phase oder #GroanZone ZWISCHEN @ideo's Converge & Diverge. #ArtOfHosting #HCD #DesignThinking

[Marcel Zimmermann @Dicomar]

@wolframnagel wow. guter Artikel!! :)

[Marcel Zimmermann @Dicomar]

On the road 🤘 https://t.co/C5uZpDbjir

[Cybay New Media GmbH @CybayNewMedia]

Auf geht's nach Wesel zur Workshopvorbereitung. #cybay #agentur #agencylife #workshop #bahn