@delveroin Hi I’m a product marketer currently filling in as an early growth lead at https://t.co/I8VvEr835C, being the first budget tracker and behavioral finance app for Nigerian Earners.
If you have 2 minutes, I’d really appreciate your feedback on our work👇🏾
https://t.co/RVg8pPXEtB
Anthropic is valued at $380 billion.
For nearly a year during its fastest growth period, their entire marketing operation was one guy.
Austin Lau, a non-technical growth lead, was running paid search, paid social, email & SEO completely solo.
Just Claude Code & some insane automation he built himself without writing a single line of code.
Here's the exact workflow:
- Export ad performance CSVs into Claude Code
- AI flags what's underperforming
- Sub-agent 1 writes headlines
- Sub-agent 2 writes descriptions
- Figma plugin auto-swaps copy into 100 ad templates
- MCP server pulls live Meta data to close the loop
Output went up 10x.
Creation went from 2 hours to 15 minutes.
Conversion rates beat industry average by 41%.
This isn't AI helping a marketing team.
This is one person replacing what used to be a 50-person department.
This is INSANE, Anthropic ran its marketing with basically one person.
Austin lau, a non-technical growth lead, was running paid search, paid social, email, and seo solo.
Here’s the workflow:
> export ad CSVs into Claude Code
> AI flags underperforming ads
> agents generate new headlines + descriptions
> Figma auto-swaps copy across 100 ad templates
> MCP server pulls live Meta data
The results:
> ad creation went from 2 hours to 15 minutes.
> total marketing output grew 10×.
> conversion rates landed 41% above industry average.
One person doing what used to take an entire marketing team.
If you haven’t watched “The Thinking Game” yet, do it.
It’s a rare insight into legit genius, as it follows @demishassabis and @ShaneLegg from their earliest moments of prescience, through each of their world changing achievements (up to and including a Nobel).
They’re just really kind ppl too.
I stan ❤️
@ManLikeIcey Yes, she should go home! I see nothing wrong with Burna Boy telling her to go home, she’s right in front of him, biggest turnoff to any artist trying to give a great performance on stage.
And why would you pay for something you didn’t want to enjoy in the first place??
The country had always been bleeding,
the real question is, are the current happenings catalytic enough to bring about a significant change?
And who will be the enactors of that change ?