Husband/Dad, Director of Digital Services @Forthea , Running, Good Tunes, West Texas, Coffee, Classic Advertising, Data Visualization, Behavioral Economics.
Why use broad match in Google to find new keywords/negatives when you can just use phrase or exact
in Microsoft where literally everything is considered a close variant? #ppcchat
Smart bidding, AAR, ChatGPT, Bard, and more automation. Hopefully we can still have fun and it doesn't turn all advertising into something that resembles recent restaurant design trends: https://t.co/pg8bDHOgd1 #ppcchat