Alina Benny

Content @Aura_Protects. Mentor @firstround. CEO @helloaswin.

[Alina Benny @heyabenny]

@rebeccasreynoso Soooo happy for you!!! Congratulations to you both ♥️♥️

[Alina Benny @heyabenny]

@gaetano_nyc ♥️♥️♥️♥️♥️♥️

[Alina Benny @heyabenny]

@jimmy_daly Happy to help, Jimmy!

[Alina Benny @heyabenny]

@gaetano_nyc Done!

[Alina Benny @heyabenny]

@milkmychickens Absolutely! Sent you a DM. So glad you could make it 😍

[Patrick Stox @patrickstox]

I'm generally considered one of the best Technical SEOs around and I've been working on @ahrefs Site Audit for almost 4 years now.

It's great, and we keep making it better.

Here are my 10 favorite, little known use cases. 🧵

[Cyrus SEO @CyrusShepard]

Q. Using GA4, how many users visited my site from Google. Simple, right? Do you use:

• User Acquisition Report?
• Traffic Acquisition Report?
• Conversions Report?

@CharlesFarina wrote an excellent post explaining how each report works and the traps of each (🔗 in thread)

[Lily Ray 😏 @lilyraynyc]

Well SEOs, the FAQ party is sadly over. It was surely fun while it lasted.

[Glen Allsopp 👾 @ViperChill]

The Detailed SEO Extension for Chrome & Firefox just passed 150,000 weekly users.

Never thought I would be involved in something so many people use, so a massive THANK YOU to everyone who has ever shared it.

Here's a very mini thread on some features you might not know about 👇

[Alina Benny @heyabenny]

@helloaswin 🤣🤣🤣🤣

[Lily Ray 😏 @lilyraynyc]

Google talks a lot about how page content should meet a user's intent/expectations

Article titles *create expectations*

The extent to which your article meets those expectations = helpful content

You can use ChatGPT to consider the "expected content" based only on the headline

[Lily Ray 😏 @lilyraynyc]

Wow. I think this might be one of the coolest SEO applications for ChatGPT I've found so far.

Turn on the plugin Link Reader. Ask it to generate a specific type of Schema for you based just on the URL and the content on the page.

And voila, it instantly works. And validates.

[Aswin Shibu 🚀 @helloaswin]

There was a ton of outrage when Netflix dropped account sharing. A quarter later, they had their highest sign-up month in years.

Twitter seems to be running smoothly after 80% of the staff were laid off.

This thing w/ Reddit? Once the outrage phase passes, they will be fine.

[Aleyda Solis 🕊️ @aleyda]

This: “While the bot could do a better job of laundering its plagiarism, it’s inevitable that the response would come from some human’s work. No matter how advanced LLMs get, they will never be the primary source of facts or advice and can only repurpose what people have done.” 👏 excellent piece from @tomshardware

[Mic King @VeryWellVersed]

This is big and I love it. See you there.

[Aleyda Solis 🕊️ @aleyda]

Impressed by @semrush new keyword manager features 👀 automated kw clusters and mind map that show potential, ranked pages and integrate easily with the writing assistant 🔥😎 Makes keyword-content mapping & prioritization so much easier! Check it out: https://t.co/IHUM9McVD2 👌

[Kevin_Indig @Kevin_Indig]

Chrome lost market share to Edge. 🤯

In January, Edge had a 6.9% market share. In June, it's already at 9.5%.

Chrome, on the other hand, dropped from 50.6% to 46.7%!

That's a +37% gain for Edge vs. a 7.7% drop for Chrome.

WHY?

[Cyrus SEO @CyrusShepard]

So the Editor-in-Chief at @tomshardware wrote a must-read criticism of Google's SGE

• Plagiarism Stew (love the term!)
• Faulty Medical Advice
• Hurts the open web
• No authority/trust
• Poor answers

"Plagiarism Engine: Google’s Content-Swiping AI Could Break the Internet"

[Alina Benny @heyabenny]

@kristakdoyle ♥️

[Ryan Law @thinking_slow]

AI is going to kill the listicle, and i couldn't be more excited :')

here's the thing:

listicles form a core part of pretty much every content marketing strategy—but they have never delivered on their promise, never actually solved problems the way we pretend they do

classic example: company X publishes "the 20 best CRMs for small businesses"

in the months that follow keyword rankings tick up, traffic ticks up, the content and search teams generally pat themselves on the back

despite the fact that we all KNOW that those pageviews and rankings are completely hollow, serving to - at best - introduce our brand to a few new faces, in a cursory, incidental kind of way

all because:

~ the selection criteria in every listicle is basically nonexistent ("my keyword research tool told me to include these brands")

~ they are rife with shameless bias ("oh, you included your company in here? how surprising!")

~ there is zero firsthand experience on offer; all the information is rehashed from the existing search results, which are themselves rehashing the existing search results... it's crappy listicles all the way down

and most damning of all:

~ nobody ever wants or needs 20 options. we want someone to share a strong opinion, a synthesis of the available options in response to our unique needs

as a result:

no reader *actually* trusts your listicle—we just use them as ugly access points into a topic, primitive databases laden with bias and misinformation that serve the limited purpose of adding an extra brand or two to our mental map of the space

now for the good news: generative AI renders listicles obsolete

a "perfect" listicle would be different for every reader, changing in response to their unique circumstances and needs. a static blog post can't deliver that...

but a conversation with a generative AI model absolutely can

feed your queries, questions and needs into a conversational model, trained on the existing search results, maybe some G2 data, and you get back something vastly more useful than any "traditional" listicle could ever offer

the listicle will be the first content format to die at gen AI's hand, because it is already the thinnest form of content, little more than spun content at the best of times

and that is fine by me

"here, we pulled some options into one place" is the weakest type of value-add. as marketers, we should be dedicating our energy towards difficult, problem-solving content - stuff that requires critical analysis, firsthand experience, judgement and taste...

and not just rote data collection

bye-bye listicles. you will not be missed