Simge Vurtak

BSc in Sociology | MSc in Digital Marketing | @SalfordUni Alumni | Paid Media Manager | SEO enthousiast

[Simge Vurtak @holisticmcr]

It was a great pleasure to collab with @semrush to create this tweet series on GMB profiles and having the chance to create something (hopefully) helpful for our #digitalmarketing & #SEO communities! Feel free to leave comments & Qs below⬇️😊

[Semrush @semrush]

Hi👋I’m Sim, a UK-based digital marketer, originally from Istanbul, the land of good food! Moved to Manchester 5 years ago then decided to stay & build my own business: Holistic! I’m obsessed with hiking, making pottery & watching puppetry.😊 #SEOthread @holisticmcr

[Simge Vurtak @holisticmcr]

@pegasusdestek No dms from you yet

[Simge Vurtak @holisticmcr]

@flymepegasus @ucurbenipegasus I've bought tix half an hour ago and somehow I paid more than normal. I want to cancel and rebuy. However, I can't. The redirected page is down. Please advise.

[AdsLiaison @adsliaison]

First-party data is increasingly important for marketers to optimize & measure campaign performance, but incorporating it can be cumbersome.

Today, we’re launching Google Ads Data Manager to help businesses manage & use their 1P data, regardless of where it’s stored. 1/3

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

And yet, to this day, people *still* distrust my (2011-2015 era) research projects showing that Google used clicks, CTR, and long-clicks/short-clicks to modify rankings.

p.s. If you're in search marketing, but not following the DOJ trial, 👉https://t.co/09FzZGDCX0

[Melissa L Mackey @beyondthepaid]

Excellent article by @timothyjjensen #ppcchat

7 Google Ads features to streamline your workflow https://t.co/BVfQ9yvdQO

[Kayle Larkin @KayleLarkin]

iOS 17 Link Tracking Protection What Marketers Need to Know #shorts https://t.co/vz31TCBsXu via @YouTube

[Sam @DigitalSamIAm]

No one should be surprised this is happening - it was pretty clear from the beginning that this is where we'd end up (something I talked about at @smxmuenchen this spring).

What's likely to be next:

1. ChatGPT's outputs will continue to degrade without access to timely, high-quality training data. When you train a model on the internet, it tends to go bad, very quickly.

2. More companies, and (perhaps more importantly) individual experts + authors will follow suit. Losing access to everything from NYT, Bloomberg, WaPo & LA Times will hurt; losing access to hundreds of thousands of individual SMEs that underpin ChatGPT's ability to respond to niche requests, is an existential threat.

3. Perhaps MSFT steps in and assists, but let's not pretend they are going to subsidize ChatGPT's learnings forever.

4. I wouldn't be surprised to see some money-hungry publications pursue a revenue-share or fee-based deal with ChatGPT, where the publisher enables ChatGPT to use their content to train models in exchange for either flat-fee, per-article or per-use based compensation.

5. There's definitely going to be some kind of cottage industry that pops up around LLM training data. Whoever controls it will find themselves quickly amassing outsized influence.

ChatGPT has entered the "Find Out" phase. Let's see if they can survive.

[Kirk Williams @PPCKirk]

🤔 What's the best way to structure PMax campaigns?

Here are 7 ways you can segment PMax, along with specific setup/management insights and tips on who should test them.

I hope this super detailed post is helpful to you (tip: bookmark it 😉)! https://t.co/CRjOZQIVhR #ppcchat

[Menachem (Google Ads) @MenachemAni]

ICYMI: Everything I know about getting better results with Google Ads Performance Max 🌪️

https://t.co/O7bsdw1QMT

[Sam @DigitalSamIAm]

Since we've officially entered "2023 predictions season," and I've come down with a case of FOMO...

Here are the 7 trends - both strategic & tactical - that I've seen emerge, and what they mean for #D2C & #ecommercemarketing in 2023:

[Sam @DigitalSamIAm]

Just spent some time playing around with the Google Demand Gen Beta. Initial reactions & takeaways:

[AdsLiaison @adsliaison]

Some news on Demand Gen, which will take over from Discovery campaigns:

✍️ You can now sign up for Demand Gen beta access here https://t.co/iDQvGaa9pH

Once in the beta, any active Discovery campaigns will be migrated to Demand Gen. Historical data carries over.

Then…

[Charles Farina @CharlesFarina]

The official Google Sheets connector for Google Analytics 4 is now available: https://t.co/YBwAY0be38

[JXT Group - Google Ads Agency @JXTGroup]

Google Ads - Target Impression Share Bidding - JXT Group

[Julie F Bacchini @NeptuneMoon]

Join me for PPC Chat tomorrow!

Topic is "The Business of PPC" - contracts, pricing & billing, onboarding, etc.

We are going to try doing it on PPC Chat's Slack tomorrow with all the upheaval here.

Tuesday, July 25th @ 12:00 PM EST

https://t.co/DjEjuLWeGF

#PPCChat

[Marie Haynes @Marie_Haynes]

FINALLY, a new podcast episode. This one has been cooking for a long time!

How Google's Helpful Content System Has Radically Changed Search

There's also a full transcript with this one.
https://t.co/H96PNZ2hW1

[Barry Schwartz @rustybrick]

We should expect a confirmed Google search ranking update this summer, says @JohnMu https://t.co/eUV9Rmualo

[AdsLiaison @adsliaison]

We've published a new, in-depth implementation guide detailing how Google Ads is using the Privacy Sandbox Attribution Reporting API to approach ad measurement differently in a cookie-less future... 1/2

[Charles Farina @CharlesFarina]

New Audiences Report is rolling out to GA4 properties.

Previously, the only audience summary was in the Admin section. This update provides a way more accessible way to access your audience highlights.

[Julie F Bacchini @NeptuneMoon]

And, I am rate limited first thing on my computer today.

My hand is going to be forced to move us elsewhere as our primary.

If you have a moment & want to weigh in on PPC Chat on places other than Twitter, here is the Google form to do so:

https://t.co/eabZlKJhnS

#PPCChat