James Underhill

GTM @ Profound. ex-MongoDB / Thrive Capital

[James Underhill @junderstorm]

@JavierMolinaSW @Nominal_io Need

[James Underhill @junderstorm]

It’s too easy to create content now with Claude that I’m noticing tons of “work slop”. Content people created that’s formatted nice but you start to read it and there’s nothing meaningful there. Starting to give me a negative reaction just seeing that standard Claude format

[James Underhill @junderstorm]

@brettberson @p0 Way to go Graham!

[James Underhill @junderstorm]

@dbabbs Huge opportunity to uplevel for the AI era!

[James Underhill @junderstorm]

@dbabbs This team ships 🚢

[JARED LETO @JaredLeto]

With the Series C comes the launch of Profound Agents: Customizable, autonomous workers that collapse the time between campaign concept and execution. Profound Agents will 10x the productivity of the modern marketer.

[Dylan Babbs @dbabbs]

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons.

When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading:

1. Every company will care deeply about how AI talks about their brand.
2. Every marketer will use AI Agents to do their best work, faster.

Those beliefs are becoming reality faster than we imagined.

Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO.

To double down on that momentum, we’re taking two big swings:

𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution.

𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing.

Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.

[Aakash Gupta @aakashgupta]

Sequoia just called the end of an entire go-to-market era and most SaaS companies won’t realize what hit them for 18 months.

Product-led growth was built on one assumption: humans would try the software. The entire playbook since 2010 optimized for human discovery. Beautiful landing pages. Frictionless free trials. Viral invite loops. Slack, Dropbox, Zoom, Calendly. $200B+ in market cap created by winning the user’s first 5 minutes.

None of that matters if an agent is picking the software.

Claude doesn’t care about your hero image. It can’t be impressed by your Dribbble awards. It’s reading documentation, parsing user reviews, checking API reliability, and matching features to use case. All the surface-level polish that convinced lazy humans to click “sign up” becomes irrelevant.

The new PLG funnel isn’t landing page → free trial → activation → conversion.
It’s agent query → documentation scan → feature match → recommendation.

Which means the new moat looks completely different. You don’t need the best onboarding. You need the best documentation. You don’t need viral loops. You need structured data that agents can parse. You don’t need a beautiful UI for the first session. You need an API that an agent can actually call.

The companies that won PLG hired designers and growth hackers. The companies that win agent-led growth will hire technical writers and developer relations engineers.

And here’s the part nobody’s pricing in yet: agents don’t have loyalty. They don’t have switching costs. They’ll recommend Supabase today and something better tomorrow if the documentation is cleaner or the pricing is more transparent. The stickiness that made PLG so powerful, the network effects and learned behavior, doesn’t transfer.

Sequoia is telling you the entire distribution layer is being rewritten. The question is whether your product is optimized for human attention or machine parsing. Most are built for the wrong audience.

[James Underhill @junderstorm]

Some of my favorite people here. Worth a listen over the holidays to learn more about how agent of search is changing consumer behaviors

[Grit Podcast @KPGrit]

Customers now meet brands inside AI responses.

@thejamescad, CEO of @tryprofound, shares how the company is rethinking marketing to reach millions as machines become the primary audience.

He also explains why Profound isn’t “SEO for AI,” and why hiring exceptional talent has become one of the toughest constraints for early companies today.

Tune into the full episode with @Joubinmir and @ilyaf. Link in the comments.

[James Underhill @junderstorm]

Game changer for marketers and brands. You’ve been waiting for AI? Here it is

[Dylan Babbs @dbabbs]

Today, I'm excited to announce @tryprofound Workflows is available in public beta to all enterprise customers.

The automation layer for content operations in the era of AI Search.

[James Underhill @junderstorm]

❤️❤️

[Dylan Babbs @dbabbs]

When we launched @tryprofound 14 months ago, we focused on driving impact for larger enterprises like MongoDB, Indeed, U.S. Bank, DocuSign, and Zapier.

We’ve since expanded the product to help businesses of all sizes. Whether you’re a seed-stage startup, a family business, or a Fortune 500 brand, Profound is here to help.

Profound is now self-serve. You can sign up instantly w/ 3 plans:

◆ Starter: $99/month
◆ Growth: $399/month
◆ Enterprise: custom

We will remain the #1 enterprise platform to quantify your AI Visibility and orchestrate content creation.

[James Underhill @junderstorm]

@frankjguzzone Undefeated

[Oğuz Yağız Kara @oguzyagizkara]

We've been cooking up workflows @tryprofound 🙏 Stay tuned! Here are some snippets from the big picture

[James Cadwallader @thejamescad]

We had our first @tryprofound user conference today in NYC:
Zero Click 2025

Was a total blast - thank you to everyone who came through

[Macroscope @Macroscope]

what did you get done this week?

[James Underhill @junderstorm]

Let’s go @kayvz !! Huge launch

[Macroscope @Macroscope]

Hello World 👋

Macroscope uses your codebase to automatically summarize product development activity, answer questions (about product and codebase functionality, and dev progress) and catch bugs.

Sign up now and get a 2 week free trial.

[Andrei Serban @andrei_serban]

All companies run on IT.
But almost all IT teams are underwater.
The ones that aren't run on Console.

Console raised a $23M Series A led by DST Global Partners and @ThriveCapital to help leading companies like @scale_ai, @tryramp, and @webflow automate 50%+ of their tickets.

[Gokul Rajaram @gokulr]

What @rabois calls barrels, Slootman calls drivers. Critical to hire as many of this archetype as possible.

[James Underhill @junderstorm]

@jackgriff1n He was in Cursor’s pre-seed too 🤯

[James Underhill @junderstorm]

@jackgriff1n @Kalshi Legend! Congrats @jackgriff1n