1st time ever you can buy @Pinterest audiences across CTV platforms thanks to @tv_scientific acquisition $PINS
1st time Pinterest has enabled using its valuable intent data off-platform
Lee Brown @PossibleEvent@Adweek
Exclusive: The Trade Desk is making the open web shoppable. A new integration with startup Shopsense AI brings sponsored product ads next to relevant content — linking commerce intent to premium publisher content (a shoe ad beside a marathon story.)
https://t.co/hp0zOyIdPV
Why am I not going to Cannes?
It’s actually for medical reasons: I have a condition wherein if I hear the phrases ‘brand storytelling’, ‘experiential marketing’, or ‘emotional resonance’ more than once in 24 hours, I have a seizure.
Big win: A judge just ruled that Google's ad technology business is an illegal monopoly. Democratic and Republican AGs, including us, sued Google for illegally using its power to drive out competitors, forcing other websites to create paywalls to make revenue, and ultimately harming you, the user.
Google’s monopolistic tactics squeezed creators & publishers, depriving Americans of a more free and open internet.
This ruling is a key win for the public—and for ensuring that antitrust law keeps pace with 21st-century monopolies.
Many congrats to the DOJ team & state AGs.
#hiring at @TheTradeDesk. Looking for a Sr. AE who will manage a high growth book on the Indy agency team.
The position is based in our #NYC office.
#jobs#adtech#programmatic
Apply here: https://t.co/XyoW2OOSQ9
Is your campaign set up to access the most valuable impressions? Understanding your campaign's health through the lens of Decision Power Score can give you valuable insights to help guide optimizations: https://t.co/xt9HmwHnTI
Advertisers want to know who they are targeting since the better they know who is going through the bidstream the better they can serve! @TheTradeDesk’s Jaime Nash and #IABTechLab’s Hillary Slattery talk all about optimizing media buying at #SignalShift
At FWD25, we gathered some of the world's largest brands to explore how they drive growth: from building consumer-first media strategies grounded in first-party data to the forward-looking partnerships inspiring the most sophisticated global marketers: https://t.co/2joF9rg0lr
We're excited to announce we're acquiring Sincera.
Sincera helps advertisers understand the quality of data provided by publishers and enables them to value ad impressions more accurately and optimize their campaign investments. More in @AdExchanger: https://t.co/dtiab1q3ax