Cryptonkght 🥷

Web3 Growth & Product Marketing | driving 10x product usage & adoption for crypto startups | PM content in Highlights 🫡 | Contributor @MinatiExchange

[Pav @pav_eth]

you know what’s better than founder-led marketing?

team-led marketing.

having the whole team of developers, designers, marketers, comms managers talk about the tech and why it matters.

the TW team has this in the pipeline,it works because;

-scales better that founder-led
-shows individual perspective
-community updates

best mindshare system.

[Cryptonkght 🥷 @cryptonkght]

@lordsgood @blinqfi Gg fam

[Cryptonkght 🥷 @cryptonkght]

@lordsgood @Concordium Great to see

[Cryptonkght 🥷 @cryptonkght]

playing the long-term game ✅

[Cryptonkght 🥷 @cryptonkght]

@lordsgood @1winToken @1winPro I'm glad to see this from you

[Cryptonkght 🥷 @cryptonkght]

even though the future is uncertain, without some degree of belief that things can improve, it's difficult to take the risks and persist through the setbacks that success demands.

success = optimism > pessimism

[DeFi Warhol @Defi_Warhol]

Crypto jobs are booming again.

Companies are now mostly hiring across CEXs, infra, compliance, trading ops, prediction markets, and security.

A few names worth noting across the active hiring clusters:

→ Exchanges
@binance | @cryptocom | @krakenfx | @BitMEX

→ Infrastructure
@chainlink | @Nethermind | @StellarOrg | @QuickNode | @BlockdaemonHQ

→ Institutional/compliance
@Anchorage | @Paxos | @galaxyhq | @moonpay

→ Trading/market structure
@Polymarket | @keyrock | @paradex

→ Wallets/payments
@TrustWallet | @Backpack | @openfx_ | @Alchemy

→ Security/risk
@chainalysis | @Mysten_Labs | @SkyMavisHQ

Crypto has spent years losing ground with institutions and regulators.

The current job market reflects that.

[Stan @Stanunlocked]

3 things people get wrong about running socials ↓

1. Good content doesn't need to mention the product

Not every post needs to mention the product. But every post should either reinforce a reason to want it, or build the audience that will eventually see the posts that do.

2. Content strategy = content calendar

A calendar organizes content. A strategy makes sure you're not consistently organizing the wrong content.

3. People follow because a post was good

People follow when they expect future posts to be valuable, not just because they liked one post.

What else would you add?

[Cryptonkght 🥷 @cryptonkght]

I'm not surprised that VCs in crypto seems to be concentrating funds around infrastructure that can support long-term demand

Infrastructure projects benefit from compatibility, which is why they often achieve some of the strongest product-market fit in crypto

Source: YZi Labs

[Cryptonkght 🥷 @cryptonkght]

keeping capital on your protocol > keeping people in your Discord.

[Justin Welsh @thejustinwelsh]

Most people don't really want total freedom in their lives and businesses.

They want someone or something to blame when things go wrong.

100% freedom means accepting that everything is your fault, both good and bad, true or untrue.

[Tim Denning @Tim_Denning]

For f*ck sake. Be optimistic. Be extreme. Be relentless. The world is waiting for you to raise the bar and finally go all in. Execute. Inspire. Show us what’s possible.

[Cryptonkght 🥷 @cryptonkght]

.@MinatiExchange started with exchange listings, but didn't stop there, now Minati Derivatives are live⚡

futures trading on @MinatiExchange, gives traders room of upto 100x leverage

trade futures now on https://t.co/xmcTGGeFbj

will be worth watching to see where this goes!

[David Parker @nft_parker_]

Why most KOL campaigns fail:

❌ Wrong KOLs with no real impact
❌ Focusing solely on one platform & one type of creator
❌ Running KOL campaigns without supporting marketing & growth strategies
❌ Project still too small to be able to create hype and interest
❌ Weak branding that instantly turns people away

Most successful campaigns today aren’t built around a few paid posts anymore.

They’re built around:
→ strong narratives
→ coordinated mindshare
→ community growth
→ repeated exposure across the ecosystem

First impressions matter more than ever in web3.

[Cryptonkght 🥷 @cryptonkght]

In a startup context, these lines are usually blurred as one person would wear these multiple hats at one time

[Stan @Stanunlocked]

A few marketing roles in crypto beyond just shitposting/social media:

Growth marketing: user acquisition, onboarding, retention.

Content marketing: blogs, newsletters, SEO/GEO, educational resources.

KOL management: sourcing the right creators, handling negotiations, tracking deliverables.

PR/Comms: media relations, messaging, crisis communication. More common in larger companies.

Brand design: creating a recognizable visual identity across everything.

Community management: building actual relationships between the brand and its users while acting as one of the strongest feedback channels.

[Cryptonkght 🥷 @cryptonkght]

like 6 hours left for $mntc listing
https://t.co/sj3TIh64NU

[Cryptonkght 🥷 @cryptonkght]

the thing I'm most excited about with @MinatiExchange listing $MNTC assets via CEX is that it gets rid of the "ins and outs" dynamic of token acquisition

every solid token deserves all-round distribution & better reach to retail users

[Cryptonkght 🥷 @cryptonkght]

the thing I'm most excited about with @MinatiExchange listing $MNTC assets via CEX is that it gets rid of the "ins and outs" dynamic of token acquisition

every solid token deserves all-round distribution & better reach to retail users

[Cryptonkght 🥷 @cryptonkght]

feels like projects on @HyperliquidX are 2 steps ahead of everyone else

if you're on the list, worth giving a try imo

[defizard @belizardd]

A friend of mine just shilled @Stitch3_ai in my DMs... And it turns out it's free money, heh?

Basically, they are building a marketing layer (yes, InfoFi) where projects on @HyperliquidX pay HL writers to engage with their content.

Nah, there are no bots with botted engagement...

You sign up, you write a tweet, you get paid $100-$300, you buy more $HYPE.

Simple as that.

Link: https://t.co/GKpLcfLQ0u

Hyperliquid

[Atem @AtemPsyche]

The strongest mind is the one most like water. It takes the shape of whatever holds it, moves as a trickle or a flood as the moment needs, and stays clear the whole time. Be like water.

[Cryptonkght 🥷 @cryptonkght]

about to move differently, let's see if things will change