Dave Greenberger

Tech GTM - Shopify. frmr @foursquare @yext @cheq Won a hockey tourn once. #SteelerNation

[Dan Go @CoachDanGo]

Adopt a mindset that everything is happening in your favor.

[Dave Greenberger @DaveGreenberger]

@tobi If you’re at #semashow2026 next week come by the booth - North Hall 11261 to grab a copy 🏎️

[Dave Greenberger @DaveGreenberger]

@bdistel One viral security incident away…

[Dave Greenberger @DaveGreenberger]

@stevenjr76 @dens @RonConway 🙏

[Mark Malone @soundmigration]

Mark Zuckerberg pretending to enjoy Guinness is my new favourite thing.

[Terrys new account @Terryp3mk]

The Steelers should replace Renegade with All my ex’s live in Texas 😏

[Dave Greenberger @DaveGreenberger]

@bdistel @yext @IVP @JulesMaltz 😂

[Dave Greenberger @DaveGreenberger]

@harleyf 🎿

[bone @boneGPT]

"People aren't ready, this is gonna change everything"

You know what people weren't ready for? Fucking mammoths. Tigers eating them. Monkeys ripping their arms off. The black plague. The ice age. Smallpox. Vikings pulling up on the beach. Drinking water that gives you diarrhea until you die. Getting a scratch and losing your whole leg. The Mongols. The Spanish Inquisition.

One volcano can send us back to the dark ages and these safety guys are gonna be shocked. Oh the robots didn't kill us? It was a volcano? Imagine their disappointment as the hot ash rains down on them.

A solar flare is gonna explode your phone in your pocket your legs are gonna be covered in battery acid and your bank account will stop working. You're afraid of a computer program doing math?

"Things are moving too fast" homie you live on a rock that periodically deletes everything. You are one the most luckiest entities in a 100 light year radius living during a golden era. Cheer up.

My ancestors crossed an ocean in a wooden box because they ran out of fucking potatoes.

"The social disruption will be enormous!"

Nigga World War 2? World War 2? Hop in the people carrier we're landing on the beach.

Are these people out of their fucking minds? Do they not know what we've survived already?

A couple decades of air conditioning and people suddenly think oh this is the natural condition of mankind. No. We used to have eight kids because seven didn't make it. You're gonna be fine. Man the fuck up.

Accelerate.

[Selene Mariposa @Selene_Mariposa]

McDonald's is spending 8.5 billion dollars to find out why families stopped coming.

I can save them the 8.5 billion.

They took out the playground.

The plan, announced Wednesday at investor day. Better food, faster service, new equipment, AI tools, hospitality training, and a bigger push into chicken and beverages. They call it Next. The goal, they say, is making customers feel more comfortable.

Wall Street loved it so much the stock fell 5 percent to its lowest since 2022.

Over five years McDonald's shares are down 3 percent. Burger King's parent is up 14. The owner of Taco Bell and KFC is up 13.

This is not a hamburger problem. This is a McDonald's problem.

So let us talk about who used to eat there.

Parents. That was the whole business. Parents at 5:40 on a Tuesday with three kids in the back and nothing thawed at home.

You did not go for the burger. You went because your kids could run screaming through a plastic tube for 40 minutes while you sat with a coffee and experienced silence.

That was the product. The food was the cover charge.

The first PlayPlace opened in 1971 in Birmingham, Alabama, and for fifty years it did one job. It made small children demand to go to McDonald's.

Then 2020 arrived, every play area in the country closed, and a great many never came back. The equipment came out during a remodeling program named Experience of the Future.

The Experience of the Future turned out to be a touchscreen.

Their own chief executive said he did not know if ball pits were in their future.

Sir, you were not selling ball pits. You were selling forty minutes.

So now there is no counter, no playground, and no reason for a seven year old to want to go. A screen, a window, and a bag.

And for that we pay prices that require a moment of reflection in the parking lot.

For thin, overcooked, oddly uniform pucks that taste like a memory of beef.

I did not love them because they were good. I loved them because I was eight and there was a slide.

And have you seen the new buildings.

The old ones were unmistakable. Red roof, yellow arches, legible from a highway at 70 to a child who could not yet read.

The new ones are a flat gray box with a small logo and a drive through wrapped around it. A regional claims office with a fryer.

They removed the color, the characters, the counter, and the playground, and then hired consultants to find out why it no longer feels like anywhere.

Which is why, when I have to eat fast food, I go to Chick-fil-A.

Not for the politics. For the competence.

They have led the customer satisfaction index for fast food eleven years running, and average 8.5 million dollars per location against McDonald's 4 million.

More than double, while closed on Sundays. Fifty two days a year with the lights off, and still double.

A seventeen year old hands you a bag and says my pleasure and means it about 70 percent, which is 70 percent more than a touchscreen has managed.

McDonald's is spending 8.5 billion on hospitality training.

Chick-fil-A earns 8.5 million per restaurant by just having some.

So here is my consulting proposal, free of charge, on behalf of mothers everywhere.

Put the playgrounds back.

Not a nostalgia campaign. Not a retro cup. The structure. Tubes, slides, a door the kids cannot open from the inside, and a bench where a tired woman can sit.

And understand what you are buying, because it is not lunch.

A six year old does not know your food is bad. He has no basis for comparison and no functioning palate. He thinks the burger is incredible because he is standing in a castle made of tubes.

That is the window. That is the only window you get.

You catch them before the taste buds arrive, and thirty years later they drive past your sign, feel something they cannot explain, and pull in anyway.

That is not a menu strategy. That is imprinting, and you shut it down in 2020 to save on cleaning.

Eight and a half billion dollars for AI tools and hospitality training.

Or a slide.

🦋

[Dave Greenberger @DaveGreenberger]

@bdistel @trywindmill @arielhelwani 😂

[Dave Greenberger @DaveGreenberger]

@jessicarhertz @harleyf !!!

[Dave Greenberger @DaveGreenberger]

@LORD_WETTE @charliebilello f seed egg tree g g re d seed d freed se saw s th sf d death re t try Try w a turf yet r try

[Charlie Bilello @charliebilello]

Absolutely insane stat: 15 U.S. colleges now cost more than $100,000 per year.

That’s $400,000+ for a four-year degree.

Students are not getting anywhere near $400,000 worth of value from these schools.

Higher education is the most overpriced product in America.

[Dave Greenberger @DaveGreenberger]

@bdistel 😂

[Dave Greenberger @DaveGreenberger]

@Buccigross Le Magnifique

[Dave Greenberger @DaveGreenberger]

@SahilBloom @ValaAfshar LOVE it

[Dave Greenberger @DaveGreenberger]

@jessicarhertz @Shopify 📈

[Blake Burge @blakeaburge]

Major cheat code for life: Assume good things are still ahead. You are not behind. You are not too late. You are not disqualified by your past. One new season can change the entire story. Keep showing up with belief. The best chapters are often written after the hardest ones.

[Huberman Lab Clips @HLPClips]

Identifying as a well-regulated person changes everything:

"Regulating is not suppressing."

"My vision for the world is that we cultivate people who identify as well regulated."

"If you walk into a room thinking, 'I got this. Nothing you can say can trigger me,' life is going to be completely different."

"Between stimulus and response there is space. What do I do to fill the space?"

"When you build the space to think about your best self, it pulls you away from the trigger and brings you back to your values."

@drmarcbrackett on @hubermanlab