Tailored

Web3 Marketing Studio | Driving User Acquisition, Education and Retention for High-Profile Protocols | Helped teams raise over $80m in the last 12 months

[Tailored @TailoredWeb3]

Tailored is proud to bring you Crypto Mastermind.

An exclusive interview series featuring the most remarkable web3 visionaries.

We are honored to kickstart this series with @reffoPuffpaw, co-founder of @puffpaw.

In this episode we learn how PuffPaw leverages blockchain technology to help users quit smoking, while enabling access to invaluable health data.

Why is Reffo convinced that blockchain and vaping is the ultimate industry partnership?

Tune in and get inspired!

Full Clip: https://t.co/WxfGbB6btS

[Spicenet @spicenetio]

The first Spice Flow Devnet is now live. 🔥

The Portal is opening.

A new kind of UX is coming across chains.

Trade on @BrokexFi natively from Arbitrum or Base, provide feedback, and get rewards on the Spicenet Portal.

Wave 1 starts now ↓

[INFINIT @Infinit_Labs]

Copy-trading is old. It's time for "Copy-DeFi Strategy"

INFINIT's Prompt-to-DeFi will connect both sides:

KOLs post DeFi contents. INFINIT turns them into executable strategies for users to execute and "Copy-DeFi Strategy".

Watch our founder @tascha_panpan discuss KOL monetization in the podcast with @blocmates

[Tailored @TailoredWeb3]

We're excited to support and accelerate the growth of all builders joining the Trust Moon Accelerator program 🤝

[Trust Wallet @TrustWallet]

🌕 Introducing Trust Moon

The accelerator by Trust Wallet, for ambitious builders.

Supported by @YziLabs, @Binance, @BNBChain, @0xPolygon, @MoonPay, @awscloud & more.

Learn more & apply: https://t.co/Ha8lJCJYHE (🧵1/6)

[Narra @narralayer]

📽️ WE MADE IT AGAIN — BERAS TOOK OVER LISBON 🇵🇹🐻

One Week, Two side events.

Built, hosted, and executed by Narra 🫡

What started as a last-minute idea turned into something real:
✅ 300+ RSVPs
✅ 150+ attendees
✅ New connections, vibes were unmatched, and the Narra energy? Fully activated.

In less than 10 days, we threw:
🎉 A full-house IRL party with DJs, cocktails, giveaways & onchain energy.
♠️ A private poker night for founders, VCs & degens, supported by @berapoker_

This was never just about events. It’s about building something real, together. 🫂

And we’re just getting started.

🙌 Big shoutout to the legends who made this possible:
@berachain
@tankdao_xyz
@berapoker_
@BlockChain_lol
@TailoredWeb3
@in_pangea
@BitgetWallet

To everyone who came through, vibed with us, and made these moments unforgettable, thank you 🫵

[Tank @tankdao_xyz]

We’re teaming up with @TailoredWeb3 specialising in marketing and distribution for web3 projects.

From narrative to distribution, their marketing expertise will elevate the projects we accelerate.

We’re excited to work directly with @JiraiyaReal and his team to bridge top-tier distribution channels, sharpen GTM campaigns, and unlock real traction for founders building globally.

[Chou 周周周周周周ㄓㄡㄓㄡ （Be N Builder 版） @94cho94134]

從一開始的線上合作夥伴，到最後在線下見面，成為真正的朋友——這一路的連結，是我覺得進入區塊鏈產業以來，最珍貴的收穫之一。

在這個多元快速變動的產業裡，不同區域有不同的文化背景與需求，因此我們在推動項目時，總得不斷思考：怎麼讓內容與策略貼近在地、貼近人心？也正是這些合作過程中的交流，讓我更深刻體會，商業不只是資源交換，更是人與人之間的信任建立與價值共鳴。

2025年讓我最感動的合作之一，絕對是 @michelle_mye_ and @TailoredWeb3 從第一次開會就被她的真誠與敏銳打動到流淚，那種「我們懂彼此」的瞬間，是很難得的。

更不用說，她本身是來自馬來西亞、有著37K追蹤的Web2創作者，外表亮眼，卻依然真誠、善良、有界線感又聰明可愛——每次合作都讓人心生敬佩，也讓我反思：當我們在追求商業目標時，能不能也同時把這份溫柔、善意和專業一起保留下來？🥹 520

[isabella @9001sabella]

is anyone familiar w the NBA Fantasy League? here’s my version.

t2049 top picks:

merch - @dreamtemple_
builders - @roffellos, nikko L
app layer deployment - @berachain
narrative studio - @JiraiyaReal @TailoredWeb3
infra - @eigencloud always cool s3 vers of crypto
industry wide devrel - @dabit3
staking svcs // institutional - @ChorusOne
long term memory mgmt in ai - @saakuru_labs @SiloTechAI
gov rel and global interop - @OnchainCity
chief babe yapper - @0xWenMoon
hoomans - @kimadams @web3_alina @lou3ee @nonplayablecin @neshtedle @codingwithmanny @wajahat (finally met educator irl) @getoutofhome @shyn_schy, mm, han, u, @kashvii @kayprasla @Berakana_ @arjunnchand

I’m bullish on people, and never have I ever been more bullish than after t2049. coupla randos here and there and thats ok, the industry is inclusive.

but real builders showed up to uae and now its time to lock in.

orchestrate a proper bull mkt w the real ones—apac is here, its over for y’all

jk, in the end we are all just humans. let’s take a ride 🥸

[Michelle @michelle_mye_]

What are you here for?
To make money, to climb the ladder? Sure

What most people dont realize is,
The real friendships you make along the way
Are ultra precious

From a cold reachout just caz her content is cool af
To meeting irl and becoming real friends

This lovely post put a smile to my face today

Happy Friday ❤️

[Ash @ahboyash]

Crypto APAC GTM Playbook: Navigating the Asian Landscape

APAC (Asia Pacific) is a diverse and complex region, with each country characterised by its own language (sometimes overlapping), culture, and social norms. Navigating the landscape requires local knowledge, cultural sensitivity, and tailored localisation strategies.

From China's stringent bans to the more established regulatory frameworks in Japan and Singapore, success in the APAC region hinges on embracing local culture and communication platforms like WeChat and Line.

Strategic partnerships with key regional KOLs and grassroots communities are essential to authentically amplify the project’s vision and foster better engagement through local media and events.

This guide breaks down APAC into key regions, starting with a write-up of each market and strategies including media outlets, KOLs, VCs, and key events.

The flow for project founders: identify local media to amplify upcoming catalysts, work with KOLs or local agencies to craft important narratives and
simultaneously build mindshare, raise from local funds for strategic value-add, partner with CEXes (web3 wallets) and host grassroots events to connect with users.

- - - - - - - -

1. 🇨🇳 China
• Focus: Speculation, Metrics
• Messaging Apps: WeChat, Telegram, Weibo
• Top Platforms: Binance, GMGN
• Key Strategies:
> Work with strong KOLs to amplify catalysts and news
> Use Binance Square + Chinese media for distribution
> Promote via WeChat, Weibo, Douyin, and Discord (via VPN)
> Tap into speculative culture with memes, DeFi, and PVP narratives

Despite regulatory challenges and clampdowns, China remains influential in the crypto space through offshore activities.

This is because China is where the money is at —> most of the whales and retailers here are very degen and crypto native. Highly sought after market for both trading volume, TVL and user metrics.

To maximise exposure, partner with a Chinese media to maximise exposure and work with good KOLs to amplify upcoming catalysts. Most if not all of the media outlets require payment in USD. Partnering with the likes of OKX and Binance wallet is good for retail exposure and cross-marketing.

Also can opt to make use of Binance Square(social networking content platform) together with KOLs to amplify project updates and news.

In China, people use a combination of Twitter, WeChat, Weibo, Telegram and Discord for communication and private crypto (trading) groups to share alpha and the latest projects. Keep in mind that most sites are still banned by the Chinese government, so users will need to use VPN.

Users rely heavily on Chinese KOL and content creators for information, and read news portals to stay up to date with the latest news.

Consumer dApps may want to explore marketing on other Chinese social media (apart from WeChat) such as Douyin (Chinese TikTok) and Xiaohongshu (lifestyle focused app).

Chinese users are very PVP and highly speculative (fomo) because of the finance-driven culture, making money is the ultimate goal. Strong preference for memes and DeFi ponzi to ensure wealth effect. They are usually quite fast to things (BRC-20, ordinals, memes, bitcoin + eth).

Most of the biggest CEXes in the industry are from China, they care a lot about metrics (revenue, on-chain volume, user growth) + bringing in new users (user adoption) before considering a listing. All require some sort of payment (tokens or stables) to list.

With CEXs wallets becoming more popular, a popular strategy is also to partner with Web3 wallets (Binance, OKX, Bitget wallet) to increase mindshare and leverage it as targeted user acquisition.

拉盘

a) Media / marketing
• Chinese and English: @WuBlockchain, @bwenews, @TechFlowPost, @ChainCatcher_, @Foresight_News, @PANewsCN
• Chinese: @OdailyChina, @BlockBeatsAsia,, @ChainNewscom, @BiteyeCN

b) Accelerators
None

c) KOL agencies
• @iamyourchaos
• @snow949494
• @EnHeng456
• @Cipher_Dance
• @ShardingCapital

d) Venture Funds
• Legacy: @fenbushim, @ofrfund, @YoubiCapital, @QimingVC
• Active: @waterdripfund, @genventurecap, @skyvisioncap, @Sky9Capital, @MetaWebVC, @CsquaredVC, @Mint_Ventures, @SevenXVentures, @JSquare_co / @DFG__Official, @iobc_capital

e) KOLs
• General: @phyrexni, @hebi555, @BTCdayu, @broleon, @wolfyxbt, @yuyue_chris
• Trading: @brc20niubi, @0xSunNFT, @0xcryptowizard

f) CEXes
• T1: @binance
• T2: @okx, @Bybit_Official
• T3: @bitgetglobal, @Gate_io, @kucoincom, @HTX_Global, @MEXC_Official, @BingXOfficial

g) Conferences
None due to regulatory issues. Most of the biggest conferences will take place in Hong Kong anyway (China’s sandbox). Work with local local KOLs/agency to arrange smaller events/meetups

[Ash @ahboyash]

10. 🇲🇾 Malaysia
• Focus: Product Founders
• Messaging Apps: WhatsApp, Facebook
• Top Platforms: Coingecko, Etherscan
• Key Strategies:
> Use easy-to-digest content (TikTok, reels)
> Highlight crypto-to-cash solutions for retail
> Consider Shariah-compliance for Muslim investors

Home to 2 of crypto’s essential applications, @coingecko and @etherscan and where many industry leaders/big project founders are originally from (@arthur0x, @Darrenlautf, @Daryllautk, @tn_pendle, @cindyleowtt, @everythingempty, @ethermage, @juliankoh, @weremeow, @sandraleow and @victor_yaw_).

Low salaries + combination of historical circumstances, cultural values and economic policies forces many to be business owners/ entrepreneurs in Malaysia and this could be the reason why we see many Malaysian founders of successful projects.

Malaysia is a multicultural population (Malay, Chinese and Indian) with an ever-growing tech adoption, and emerging fintech ecosystem with government support. Regulations on crypto are not as ironed out as its neighbour Singapore but the government has been exploring policy for crypto, blockchain tech in recent times.

Retail investors turn to crypto to make extra income/trade to financial independence and rely on social media for news. Use short, engaging content (e.g., TikTok explainers) and easy to understand campaigns in both Malay and English. (Mobile) gaming is also very popular in Malaysia evidenced by the popularity of P2E games like @AxieInfinity back in 2021. “Crypto-to-cash” solutions via e-wallets or gift cards are also popular as well (also represents a form of off-ramping).

Optimise for mobile (e.g., lightweight apps, simple messaging) and integrate with WhatsApp/ Facebook for announcements.

Since Malaysia is an Islamic country, Islamic investors need Sharia-compliant investments and solutions.

a) Media / marketing
• @mementoresearch
• @pukecast
• @coingecko

b) Accelerators
• @SuperteamMY
• @tankdao_xyz
• @LydianLabsLLC

c) KOL agencies
• @mementoresearch
• @TailoredWeb3

d) Venture Funds
• @Not3Lau_Capital
• @virtuals_vc
• @HalogenCapital
• @aloravc

e) KOLs
• @ahboyash
• @bobbyong
• @Not3Lau_Capital (DDZ)
• @yellowpantherx
• @CJCJCJCJ_
• @cryptoian
• @0xKingsKuan
• @sandraleow
• @JiraiyaReal
• @ikigaiwif606
• @mrstingy2014

f) CEXes
• @hataglobal
• @LunoGlobal

g) Conferences
• @ETHKL1
• @MalaysiaBCW

[Alina @web3_alina]

Can't afford taxis anymore. Back to basics 🤝

[Tailored @TailoredWeb3]

@JiraiyaReal @zuffdoteth @StableJack_xyz @beraborrow @FjordFoundry Tailored

[Jiraiya @JiraiyaReal]

Within the last 24hrs, we just wrapped up another $2.25m raise.

$1.25m by @StableJack_xyz and $1m by @beraborrow, both hosted on @FjordFoundry.

Cumulatively, we've helped teams fundraise over $75m in the last 12-15 months.

_

We receive hundreds of applications per month from various teams from all ecosystems looking to fundraise, but we turn down 95% of them.

Why?

There's a few reasons: (a) we don't believe in the team/project, (b) we don't feel like they are sustainable in the long-term, (c) their tokenomics or valuation just doesn't make sense when you benchmark it across others protocols in their sector, (d) we wouldn't buy into it ourselves, etc.

I strongly believe that this is what really makes us stand out - as noted in my declaration (https://t.co/JJGD82UT7O) - we do not charge a fee for curation so we judge and support a protocol based on merit.

You gotta impress us - marginal improvements to the backend infrastructure and wrapping it under a new UI/UX isn't gunna fly.

_

In the last 12 months, we've supported a lot of promising protocols in fundraising, or marketing initiatives - I'll note a few, and the rationale as to why we chose them.

@GammaSwapLabs, spearheaded by gigachad @0xDeFiDevin - they've innovated a solution to turn impermanent loss on LP'ing into impermanent gain. They're also developing a new DeFi primitive that is set to roll out soon, it's big brained by @chutoro_au said its bullish - so, it's bullish.

@avalonfinance_ is building a BTC-backed stablecoin, enabling you to borrow against your $BTC at a fixed rate of 8% per year. If you're a BTC bull - this is a no brainer. You don't pay taxes on borrowed funds, you can borrow against your BTC to spend IRL and allow $BTC's continued upward trajectory pay off your loan.

@Contango_xyz have built a looping layer, enabling you to lever up on point or yield farming in a few clicks through their integrations with various money markets. Kamel is bald, so that's another bull signal.

@asymmetryfin are pioneering a two new stablecoins, with the support of giants like @AmpleforthOrg and @Fidelity. Only the governance token is live at the moment, but when the stablecoin eventually rolls out - the world will pay attention. @hannahjojo_ has showcased exceptional traits of a strong leader.

@puffpaw is putting xxx-to-earn meta, back on the map. This sector has always been interesting to me but it was unsustainable because of (a) compounding inflation, and (b) incentivising a non-natural behaviour - no one will sit there 24/7 and play your pixelated game when there's Final Fantasy, God of Ragnarok, League of Legends available. Puffpaw have solved for (a) and (b) - they're @berachain aligned, and most importantly - they have a very clear strategy in onboarding real consumers, not just degenerate farmers.

@StableJack_xyz reminds me of @pendle_fi in the early days - it takes a while to grasp, but once you get the "aha" moment - you realize how bullish it really is. I initially thought of Stable Jack as a Pendle competitor, but after reading this (https://t.co/N9a4h2Synt) I realise that they can be synergistic. Shoutout to @hushky6 for the connect here.

@beraborrow is the 3rd largest CDP in the world, printed millions in fees, and a central part of the Berachain ecosystem - all done without a token. Tell you me you found PMF without tellin' me. $POLLEN will take their flywheel to the next level. Bera szn is just getting warmed up.
_

tl;dr - whilst our rejection rate is incredibly high, we are always happy to back projects and founders that are building something that's +EV for the space.

We're especially keen on supporting DeFi protocols building on @berachain or @SonicLabs, so if you're building something cool that YOU ARE EXCITED about and looking to fundraise/scale up marketing efforts - shoot us a DM, we would be keen to take a closer look.

[Caesar @CaesarJulius0]

It was a great privilege to work with @JiraiyaReal, @_SmokinTed, @web3_alina, and Martin.

They have been the best team to work with in terms of communication, execution, and quality.

Now, we are getting back to work!

[StableJack @StableJack_xyz]

WE JUST SOLD OUT!

We are incredibly grateful for the support of our community since the very beginning.

Now, it's time to GET BACK TO WORK!

[DefiFerr @dontbuytops]

Market is so boring that it's really hard to find exciting things to do, unless you are on L1s like @berachain.

Lucky you, I found a standout project there 👇🏻

[まかねこ| AI×投資 @makaneko_AI]

Berachain関連で初期から注目されていたBeraborrowが、まもなく新トークン・ $POLLEN を発行。それに伴いセールもおこなわれます。

改めてBeraborrowの主要な機能とトークンについてまとめました。

↓

[Jiraiya @JiraiyaReal]

My thesis is always to bid tokens that: (a) have value accrual, and (b) I use regularly.

If you're using an app consistently - chances are it's found PMF, and that app is delivering value to you either by: (a) saving you time, (b) saving you money, or (c) making you money.

@pendle_fi is a great example of this.

Fees generated get accrued by vePENDLE, and I've been using it regularly over the last 18 months. In fact, it's helped me grow @TailoredWeb3's treasury by $40k in the last 3 months alone through their stablefarms.

Pendle.

[Tindorr 🌯 @0xTindorr]

Proof of Liquidity (PoL) takes $BERA to $3B

Now it's time for native projects like @beraborrow

Flywheel will kick off soon, and the first PoL-powered stablecoin will play a big role.

A deep dive on $POLLEN and potential of a PoL-powered stablecoin

🧵

[Foxi 🦊 @foxixyz]

While @Cbb0fe is farming nearly 200K weekly on Berachain, most people are still aping memecoins and getting rekt every day.

As a DeFi farmer, let me guide you through how to do low-risk & high-risk yield farming through @beraborrow so you won't miss any juicy passive income.

🧵