Top Tweets for #UID2
#UID2 might give users more control than third party #cookies but it doesn’t protect #privacy as much as #adtech wants you to believe. You still need @MySudoApp #email to protect your personal data: https://t.co/XSNgTJatDg #digitalidentities #compartmentalization
The #UID2 targeting identifier solution is being tested by the #Walmart DSP supporting its Connect retail media network, and being adopted across #WarnerBrosDiscovery digital brands, including #Max, #Discovery+ https://t.co/jH4izeXtcy
The #UID2 targeting identifier solution is being tested by the #Walmart DSP supporting its Connect retail media network, and being adopted across #WarnerBrosDiscovery digital brands, including #Max, #Discovery+ https://t.co/jH4izeXtcy @KLmarketdaily
What is #uid2? @shails chats with @TheTradeDesk’s Gruia Pitigoi-Aron for an overview of what is and where we go from here. #tlsummit #impact2023
Find out how new identity solutions are not only solving but also improving addressability in #DigitalAdvertising from @TheTradeDesk’s Gruia Pitigoi-Aron and Tech Lab’s @shails at 10:15am: https://t.co/p590LZmodB #IABTechLab #Impact2023
Disney will use TTDs Unified ID2.0 framework to boost data activation aimed at making ads reach precise audiences #UID2
https://t.co/A6ZZ46iMcm
@Chronotope @humanpropensity You'll be able to tell how well a buyer validates supply chains by how well #UID2 does for them. Buyers who don't validate will be buying fake "CIOs" and "yacht owners" on crap sites and find it doesn't work better than random. Buyers who validate will reach real target customers
myth: #UID2 has a problem: crappy sites can buy a spam list and claim to have users they don't
reality: that's why UID2 is awesome—it doesn't support crappy sites. Only works for trustworthy sites in combination with valid SupplyChains
"By converting email and phone number data into hashed, salted identifiers, UID2s can serve as a superior signal to cookies in myriad ways."
https://t.co/r1J9SFtwQ8
#UID2 so much to unravel re GDPR & ePD
With @TheTradeDesk releasing #Galileo, our own @airgups23 takes a moment to unpack his thoughts on it.
#thetradedesk #uid2 #crm
The Trade Desk launched 'Galileo'. Anytime TTD makes an announcement, I find unpacking it to be very useful.
Check out our write up on this if you want to a) learn what Galileo is and b) gain perspective on what it means for TTD and the industry.
https://t.co/M5eviRShkL
1 Incredible #GrowthStock Down 64% to Buy Hand Over Fist @themotleyfool #investing #stocks #digitaladvertising #adtech #OpenPath #UID2 https://t.co/MuFf8K53Zi
Read the insights and thoughts on the latest #MarTech trends and topics of Mr Chris Ngan, GM of Hong Kong and Taiwan from @TheTradeDesk
Read the full interview here: https://t.co/qYQcvnaYbd
#themartechsummit #martechthoughts #martetingstrategy #cookieless #thetradedesk #UID2
Sightly worrying piece here by @ronan_shields on the #UID2 stalemate ... The #adtech industry needs all named parties here to figure it out and start scaling this thing 📈@TheTradeDesk @prebidjs @IABTechLab
.@prebidjs has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk. From @ronan_shields. https://t.co/Hkf72vjWNb
Acxiom and @Kinesso will be the first within @InterpublicIPG to join #UID2 as a closed operator with @TheTradeDesk! This means our client data doesn’t need to leave our privacy-safe environments to be connected to the wider ecosystem. Read more in @Adweek: https://t.co/KgbrsMToPd
#UID2 is an open-source, interoperable consumer ID solution, now guided by #PRAM and @IABTechLab to drive industry collaboration. @AlexTCone explains the impact of @TheTradeDesk contributing UID 2.0 to foster a new, industry-led form of #addressability https://t.co/Kzi6z8iN9V
Unified ID 2.0 is now open source. Today @TheTradeDesk committed the full open-source code base for #UID2 to the #PRAM Technical Working Group run by @IABTechLab. The transfer is the culmination of a process started in January. Read more via @AdExchanger: https://t.co/EkyQqauqIN
Am I the only one not able to access #criteo #openpass repository anymore from today?
https://t.co/KYjtF4WB7f
#uid2 #thetradedesk #ttd #cookieless #ThirdPartyCookies @github #id #authentication
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