Carter Hostelley

Thinking about B2B Social Media for Startups | The Future of B2B Marketing is Community | CEO and Founder @Leadtail | former contributor @CMSwire

[Carter Hostelley @carterhostelley]

"How you leave people matters just as much as how you join them." Couldn't agree more. 👍🏻🙌🏻

[Moiz Ali @moizali]

I once made an offer to someone to join Native.

He accepted and told me he could start within 48 hours. Since he was working at DoorDash at the time, I asked how that was possible.

He said he’d just quit without giving two weeks notice.

I still remember his exact words: “My loyalty is to you now.”

I rescinded the offer.

There’s almost nothing I value more than loyalty. But loyalty doesn’t mean much if you’re willing to discard it the moment a better opportunity comes along.

How you leave people matters just as much as how you join them.

[Carter Hostelley @carterhostelley]

They think great products market themselves... so why need marketers.😉

[Peter Mick @ThePeterMick]

why tech founders hate marketing i don't get it

[Carter Hostelley @carterhostelley]

Agree! Keep investors updated. My structure has always been "good news", "bad news" and "don't know what it means yet"

[Tyler Denk 🐝 @denk_tweets]

couldn't disagree more

I've sent an investor update every single month since we started, good months & bad. the bad updates are where great investors actually show up: intros, candidates, hard advice we needed to hear

if your investors read a bad month & write you off, you picked the wrong investors

[Carter Hostelley @carterhostelley]

It is just me... or is every CEO getting 5 to 7 emails a day from outbound firms saying they can deliver 10 to 15 qualified meeting a month...

Please AI make it stop (or is it your fault?)😤🤔

[Brian @BrianInCrypto]

btw we are hiring a growth marketer (remote!)

https://t.co/mdp6coTvQx

perfect role for someone who has previously/currently worked in growth marketing across FinTech, Retail Investing, DeFi, or Onchain Investing

🦇♾️

[Carter Hostelley @carterhostelley]

Good list 👍

[Jamie Russo @jamierusso]

25 early-stage VCs I’d want on my cap table:

- @saranormous | @conviction
- @harrystebbings | @20vcfund
- @zebulgar | @foundersfund
- @loganbartlett | @redpoint
- @venturetwins | @a16z
- @stephzhan | @sequoia
- @taliagold | @bessemervp
- @graceisford | @lux_capital
- @turnernovak | @bananacap_
- @packym | @notboringco
- @briannekimmel | @worklifevc
- @pitdesi | @btv_vc
- @srcasm | @flybridge
- @nbt | @footworkvc
- @rex_woodbury | @daybreak_fund
- @rrhoover | @weekendfund
- @alexisohanian | @sevensevensix
- @dunkhippo33 | @hustlefundvc
- @jmj | @chapterone
- @etarczynski | @contrary
- @jefielding | @everywherevc
- @macconwell | @rarebreedvc
- @brit | @offlineventures
- @jarridvtingle | @harlemcapital
- @paigefinnn | @behind_genius

[Carter Hostelley @carterhostelley]

Any B2B marketer that's worked in sales definitely has a different and more customer-centric perspective. I know I sure do! 😉

[Nick Bennett @NickB2005]

The best field marketers I've worked with all started in sales. They don't talk about impressions at a dinner. They know how to sit across from a VP and have a conversation that actually goes somewhere.

[eric @defyneric]

We’re aggressively hiring top tier talent at @FlexSuperApp.

Our head count is going to grow from 150 → 220 people by the end of the year.

We’re looking for exceptional talent across:

> Software Engineering
> GTM
> BDR / AE
> Marketing
> Media Personalities
> Underwriting (Credit & Capital)
> City Managers
> Tech Recruiting
> UI Designers
> Customer Success

If you want to join us drop a one liner below on:

the most impressive thing you’ve built or achieved and why we should hire you.

will personally reach out to the most compelling candidates.

[Ayaz Nanji @ayaznanji]

How Influential Are CMOs Within Their Companies? https://t.co/o5UARODSfx

[Jack Appleby @jappleby]

Oh my god? This is genius.

[Steve @SteveFlanders22]

we're hiring for two roles at @lattica

1) head of growth
2) founding engineer

in both roles, you'll have a lot of autonomy to cook. the best fits are people who want to lead and directly shape the future of prediction markets.

apply below

[Katie Kirsch @katiekirsch]

Just posted a new list of open roles / startups hiring right now - curated by our team at @a16z !

This week featuring @guanlan (just raised $20M seed for Runta), @simon_mo_ (recently raised $150M seed for Inferact), @RussTedrake (just raised $300M seed for Walden Robotics), @maclennanm (hiring for Arc), @JackOswald10 (just came out of stealth with $80M Series A for Singularity), @noah_schochet & @NoahMcGuinn (just raised $115M for Terrafirma), @eldsjal (just raised $700M for Neko Health), @jackdent (just raised $400M for Chai Discovery), and many, many more.

Full list in thread:

[Kyle Lacy @kyleplacy]

Icebreaker at a customer event: What apps make you rage and delight you re: UI/UX?

The apps that are simple and DO what they're intended to do. Amazing how many apps do not do that.

[Carter Hostelley @carterhostelley]

Good POV 👍

[Doug Kennedy @DougKennedy93]

3 posts that always work:

1. The thing you learned the hard way
2. The take your industry won’t say out loud
3. The client story you almost didn’t share

You already have all three. You just called them boring.

[Jack Appleby @jappleby]

10 big questions about brand social media:

Does your social have the budget to win?
Do you bring the social team in early?
Did your brand define marketing messaging?
Does your social team have headcount?
Are non-social people making social?
Did you give social time enough time?
Did you demand social post something?
Is your approval system too strict?
Does your social team have a clear leader?
Does your brand make social first assets?

We all know I could’ve made this list 100 questions. We also know no company is perfect! But if your brand’s answer to these aren’t mostly in favor of the social team, you’ll never get great social media for your brand.

[Matthew Iommi @MatthewIommi]

🚀 Hiring for Marketing at @fetiiai, fast paced startup backed by @ycombinator and @mcuban

If you’re not entrepreneurial, don’t know how to leverage AI, not hungry, and don’t understand culture..then this won’t be a good fit for you

DMs are open 📥

Plus if you’re based in Austin TX

[Rory O'Driscoll @rodriscoll]

The threat to your SaaS company isn't your customer vibe coding their way off your product. It's their CFO going: “we have a $10 million tech budget, last year we spent $100k on AI, this year we're spending $3 million, so we need $2.9 million in savings. Turns out we don't need five productivity apps. You’ll love Teams when you get to know it.”

[Carter Hostelley @carterhostelley]

So is this a good thing or bad thing? 🤔

My take: we marketers will be pulled back into helping/owning a revenue number... sooner or later (sorry AI).

[Kyle Lacy @kyleplacy]

In my head atm: Marketing spent the last decade making itself relevant by owning pipeline and revenue numbers. At least I did, and it worked for me. It also planted the bomb that's going off right now.

AI and data analysis can do a lot of what made "pipeline-owning marketing" feel indispensable. Revenue teams are taking more of that responsibility themselves. The relevance marketing borrowed from pipeline is evaporating.

Which means we're getting shoved back toward the thing marketing was always supposed to be. Narrative. Brand. Experiences.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

We lost 3 clients this month already.

Idc how many clients we have, still hate it.

It wasn’t because of performance. It wasn’t because of communication.

They felt like they weren’t getting enough.

When I hear that we usually call them up and run through their account together.

What happens is typically the same.

One specifically had 91 leads in his pipeline that haven’t been touched once yet.

When I ask him why: “I just don’t have time to be on my phone all day”

These guys signed on back when we took anybody.

We've been attacking up market last year or so and those three were the last of that wave. So losing them stings for about a day. Then you look at it and it's just the old version of the company clearing out.

We don't take contractors under $2M anymore.
At $2M+ you're wearing 3 hats instead of 30.

We're marketers, not closers.

[Karri Carlson @heykarri]

Great share - thanks! Two observations:

1. Capturing verbatims is gold. Give me the problem in the exact words of the person with the pain. That makes this list incredibly rich even if one can anticipate most of the themes.

2. I'm surprised (but then again not?) that so much of this is rear-view mirror thinking - how do we fix the old stuff so its compatible with the new stuff; how do we not repeat the mistakes of the last era - vs. what should we start doing today to become an org that is able to take full advantage of AI now and grow along with those capabilities in the future?